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    Brand closeness is an important part of the customer experience

    Brand Closeness: 3 Things That Make Customers Feel Close

    In a landscape shaped by automation, AI, and increasingly similar products, standing out is... Read the full blog
    Customer closeness with brands

    Customer Experience Insights: What Makes Consumers Feel Close to Brands

    At Angelfish Fieldwork, our Pulse Surveys are all about listening to real people. This time, we... Read the full blog
    shopper research observing customer behaviour in a retail environment

    How Shopper Research Helps Brands Get Closer to Their Customers

    Brands have access to more data than ever before, but that doesn’t automatically bring them any... Read the full blog
    Researcher conducting accompanied shopping market research in a retail store

    Accompanied Shopping Market Research in the AI Age

    AI is no longer a novelty in market research. Recent industry reporting suggests that 98% of... Read the full blog
    Smaller portion food trend linked to GLP-1 appetite suppression

    The GLP-1 Impact on the Food Industry: What FMCG Brands Need to Know

    GLP-1 weight-loss medications are quickly becoming one of the biggest disruptors facing the food... Read the full blog
    Recruiting Generation Alpha for qualitative research

    Generation Alpha Research Recruitment Challenges (And How to Solve Them)

    Generation Alpha are becoming increasingly important to brands – but researching them still feels... Read the full blog
    Engaged Generation X participants in qualitative market research

    Generation X Participant Recruitment: Pitfalls to Avoid

    Recruiting Generation X participants isn’t difficult because they’re disengaged – it’s difficult... Read the full blog
    Image showing AI-moderated interviews supporting human-led qualitative research.

    AI Moderated Interviews: Where Humans Matter

    AI-moderated interviews are no longer a novelty in market research. They’re part of the landscape –... Read the full blog
    Generation Alpha participant recruitment for qualitative research

    A Guide to Generation Alpha Participant Recruitment for Qualitative Research

    Generation Alpha are often talked about as a hard audience to recruit. Easily distracted.... Read the full blog
    Generation X respondents taking part in a face-to-face focus group discussion

    Generation X Focus Groups: Tips on Engagement and Incentives

    Generation X focus groups continue to be a reliable way to gather rich, considered insight,... Read the full blog
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