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    Smartwatch on wrist to represent wearable technologies in market research

    Five wearable technologies you should consider for your qual MR

    What is wearable technology? Unless you’ve been living under a rock for the past few years, you’ve... Read the full blog
    Go Pro camera in a dark room as part of qualitative fieldwork

    Why Go Pro could be the answer to your qualitative fieldwork

    It’s official – wearable technology, particularly Go-Pro’s are on the up. In fact, Go-Pro revenue... Read the full blog
    focus group respondents

    The Importance of Over-Recruiting Your Focus Group Respondents

    An over-recruit pretty much does what it says on the tin. It’s simply when you recruit more... Read the full blog
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