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5 wearable technologies you should consider for your qual MR

27 October, 2016 What is wearable technology? Unless you’ve been living under a rock for the past few years, you’ve... Read more

Why Go Pro could be the answer to your qualitative fieldwork

27 October, 2016 It’s official –  wearable technology, particularly Go-Pro’s are on the up. In fact, Go-Pro revenue... Read more

What is a focus group and how can it benefit your market research?

17 October, 2016 The lowdown on focus groups Focus groups are one of the most effective and popular market research... Read more

The importance of over-recruiting your focus group respondents

13 October, 2016 An over-recruit pretty much does what it says on the tin. It’s simply when you recruit more... Read more