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    Look closely at the GRIT report

    What does the latest GRIT report mean for qualitative market research?

    The GRIT (Greenbook Research Industry Trends) report is undoubtedly one of the leading and most... Read the full blog
    in-home interviews

    Seven top tips to make your good in-home interviews great

    In-home interviews do exactly what you’d expect them to: they consist of asking your participants... Read the full blog
    child holding treat

    Five Tips for Incentivising Children in Market Research (The Right Way)

    There’s a growing demand for qualitative research with children and young people, and rightly so.... Read the full blog
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