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    Lisa Boughton

    Lisa is the director of Angelfish Fieldwork and Angelfish Opinions
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    Recent Posts

    Consumer health

    Consumer health & the internet: What does it mean for qual market research?

    “Consumer health” is a major watchword in today’s healthcare industry. It’s all about giving people... Read the full blog
    Ethnographic research is observing consumer behaviour in a natural home environment

    What is Ethnographic Research?

    Focus groups are a valuable tool for understanding people’s thoughts, opinions, and behaviours.... Read the full blog
    Black and white figures holding hands in a circle to represent an MROC

    What is a Market Research Online Community?

    The AQR describes a market research online community as “a closed network of respondents taking... Read the full blog
    Millennials engaging with market research communities via Instagram and TikTok

    Why Millennials and Social Media Power Research Communities

    Millennials are now one of the most commercially influential consumer groups in the UK. As they... Read the full blog
    Eggs with smiley faces drawn on to represent focus groups as a research method

    Why Conduct Focus Groups as a Research Method?

    Focus groups are one of the most widely used and effective qualitative research methods. They... Read the full blog
    Female focussing on laptop while taking part in a market research online community

    How Mobile Research Communities Can Deliver Better Insight

    You probably already know the difference between qualitative and quantitative research, but in case... Read the full blog
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