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    Lisa Boughton

    Lisa is the director of Angelfish Fieldwork and Angelfish Opinions
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    Recent Posts

    Ethnographic research is observing consumer behaviour in a natural home environment

    What is Ethnographic Research?

    Focus groups are a valuable tool for understanding people’s thoughts, opinions, and behaviours.... Read the full blog
    Black and white figures holding hands in a circle to represent an MROC

    What is a Market Research Online Community?

    The AQR describes a market research online community as “a closed network of respondents taking... Read the full blog
    Group of millennials taking a selfie together as part of millennial MROCs

    Millennials & Market Research Online Communities: The Perfect Match

    Millennials are an increasingly important demographic to market researchers. They comprise a large... Read the full blog
    Eggs with smiley faces drawn on to represent focus groups as a research method

    Why Conduct Focus Groups as a Research Method?

    Focus groups are one of the most widely used and effective qualitative research methods. They... Read the full blog
    Female focussing on laptop while taking part in a market research online community

    How Mobile Research Communities Can Deliver Better Insight

    You probably already know the difference between qualitative and quantitative research, but in case... Read the full blog
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