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Ethnography in Market Research: Let Participants Become Co-Researchers

What is Ethnography in Market Research? Ethnography in market research is a qualitative method that... Read the full blog

Conducting an online focus group is a highly effective way to draw insights from a range of... Read the full blog

We can all picture the scene. A room of carefully chosen respondents giving their opinions on... Read the full blog

Everyone is talking about Millennials; it seems to be the buzz word of the moment for market... Read the full blog

“Consumer health” is a major watchword in today’s healthcare industry. It’s all about giving people... Read the full blog

Focus groups are a valuable tool for understanding people’s thoughts, opinions, and behaviours.... Read the full blog

The AQR describes a market research online community as “a closed network of respondents taking... Read the full blog

Millennials are an increasingly important demographic to market researchers. They comprise a large... Read the full blog

Focus groups are one of the most widely used and effective qualitative research methods. They... Read the full blog

You probably already know the difference between qualitative and quantitative research, but in case... Read the full blog