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    Lisa Boughton

    Lisa is the director of Angelfish Fieldwork and Angelfish Opinions
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    Eggs with smiley faces drawn on to represent focus groups as a research method

    Why Conduct Focus Groups as a Research Method?

    Focus groups are one of the most widely used and effective qualitative research methods. They... Read the full blog
    Female focussing on laptop while taking part in a market research online community

    How Mobile Research Communities Can Deliver Better Insight

    You probably already know the difference between qualitative and quantitative research, but in case... Read the full blog
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