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Can the Smartwatch Transform Qualitative Market Research?

The idea that a person could search for information with a special pair of glasses, check their... Read the full blog

What is Ethnography in Market Research? Ethnography in market research is a qualitative method that... Read the full blog

Conducting an online focus group is a highly effective way to draw insights from a range of... Read the full blog

We can all picture the scene. A room of carefully chosen respondents giving their opinions on... Read the full blog

Everyone is talking about Millennials; it seems to be the buzz word of the moment for market... Read the full blog

“Consumer health” is a major watchword in today’s healthcare industry. It’s all about giving people... Read the full blog

Focus groups are a valuable tool for understanding people’s thoughts, opinions, and behaviours.... Read the full blog

The AQR describes a market research online community as “a closed network of respondents taking... Read the full blog

Millennials are an increasingly important demographic to market researchers. They comprise a large... Read the full blog

Focus groups are one of the most widely used and effective qualitative research methods. They... Read the full blog