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Could Google Cardboard be the future of qualitative market research?

We can all picture the scene. A room of carefully chosen respondents giving their opinions on... Read the full blog

Everyone is talking about Millennials; it seems to be the buzz word of the moment for market... Read the full blog

“Consumer health” is a major watchword in today’s healthcare industry. It’s all about giving people... Read the full blog

The focus group is highly valuable for learning people’s thoughts, opinions, and behaviours.... Read the full blog

The AQR describes a market research online community as “a closed network of respondents taking... Read the full blog

Millennials are an increasingly important demographic to market researchers. They comprise a large... Read the full blog

Online focus groups offer convenience, low cost and eliminate the need for travel whilst still... Read the full blog

What is a focus group research method? Focus groups are one of the most effective and most... Read the full blog

You probably already know the difference between qualitative and quantitative research, but in case... Read the full blog