Lisa Boughton
Lisa is the director of Angelfish Fieldwork and Angelfish Opinions
It goes without saying that everybody wants the very best participants for their qualitative market...
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Generation Z are no longer “the next big thing” – they’re here, they’re vocal, and they’re...
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Assisted shopping is a great way to identify key customer shopping behaviours. After all, assessing...
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Some say traditional workplaces are dying – their “one size fits all policies” are no longer...
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A focus group, no matter how intricately you’ve planned it, will only work with the right...
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Choosing the right qualitative market research method can feel overwhelming — especially if you’re...
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According to a 2020 Grit report, 59% of market researchers use market research online communities....
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Millennials (born 1981–1996) are one of the most engaged and articulate research audiences out...
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What is a friendship pair? A friendship pair is a type of qualitative market research technique...
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What is wearable technology? Unless you’ve been living under a rock for the past few years, you’ve...
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