Learn more about recruitment! | Lisa Boughton (15)

What is a Focus Group? A Beginner’s Guide with Tips and Examples

Focus groups are a dynamic and powerful method of gathering insights for your brand, product or... Read the full blog

A market research online community is a modern research technique whereby a group of pre-determined... Read the full blog

Mums are often referred to as the silent army – a mighty force that can be overlooked, but who... Read the full blog

Wearables are the new kid on the block when it comes to qualitative market research, but it... Read the full blog

It’s the day of your qualitative fieldwork that you have been planning for weeks. You’re at the... Read the full blog

Updated: 21st August 2025 Gen Z are the generational cohort born between 1997 and 2012, and as of... Read the full blog

Focus groups have long been an important strategy for market research agencies that want to help... Read the full blog

The idea that a person could search for information with a special pair of glasses, check their... Read the full blog

Ethnography, a type of qualitative market research that puts the researcher “in the moment” with... Read the full blog

Conducting an online focus group is a highly effective way to draw insights from a range of... Read the full blog