Lisa Boughton
Lisa is the director of Angelfish Fieldwork and Angelfish Opinions
According to a 2020 Grit report, 59% of market researchers use market research online communities....
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Millennials (born 1981–1996) are one of the most engaged and articulate research audiences out...
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What is a friendship pair? A friendship pair is a type of qualitative market research technique...
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What is wearable technology? Unless you’ve been living under a rock for the past few years, you’ve...
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An over-recruit pretty much does what it says on the tin. It’s simply when you recruit more...
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What’s up in the world of consumer research? WhatsApp, that’s what! Over the past year we’ve seen a...
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One of the fastest growing methods of qualitative research in recent years is the market research...
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Market research as we know it today has been in existence for nearly 100 years. And surely even...
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Market research online communities are a popular methodology in any market researcher’s toolkit....
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Over the last few decades, scientists have been making greater and greater progress in unlocking...
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