Lisa Boughton
Lisa is the director of Angelfish Fieldwork and Angelfish Opinions
Some say traditional workplaces are dying – their “one size fits all policies” are no longer...
Read the full blog
A focus group, no matter how intricately you’ve planned it, will only work with the right...
Read the full blog
Choosing the right qualitative market research method can feel overwhelming — especially if you’re...
Read the full blog
According to a 2020 Grit report, 59% of market researchers use market research online communities....
Read the full blog
Millennials (born 1981–1996) are one of the most engaged and articulate research audiences out...
Read the full blog
What is a friendship pair? A friendship pair is a type of qualitative market research technique...
Read the full blog
What is wearable technology? Unless you’ve been living under a rock for the past few years, you’ve...
Read the full blog
An over-recruit pretty much does what it says on the tin. It’s simply when you recruit more...
Read the full blog
What’s up in the world of consumer research? WhatsApp, that’s what! Over the past year we’ve seen a...
Read the full blog
One of the fastest growing methods of qualitative research in recent years is the market research...
Read the full blog
