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    Lisa Boughton

    Lisa is the director of Angelfish Fieldwork and Angelfish Opinions
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    Black and white figures holding hands in a circle to represent an MROC

    What is a Market Research Online Community?

    The AQR describes a market research online community as “a closed network of respondents taking... Read the full blog
    Group of millennials taking a selfie together as part of millennial MROCs

    Millennials & Market Research Online Communities: The Perfect Match

    Millennials are an increasingly important demographic to market researchers. They comprise a large... Read the full blog
    green arrow in a board

    Will the online focus group thrive or merely survive?

    Online focus groups offer convenience, low cost and eliminate the need for travel whilst still... Read the full blog
    Eggs with smiley faces drawn on to represent focus groups as a research method

    Why conduct focus groups as a research method?

    What is a focus group research method? Focus groups are one of the most effective and most... Read the full blog
    Female focussing on laptop while taking part in a market research online community

    How Mobile Research Communities Can Deliver Better Insight

    You probably already know the difference between qualitative and quantitative research, but in case... Read the full blog
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