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Can the Smartwatch Transform Qualitative Market Research?

The idea that a person could search for information with a special pair of glasses, check their... Read the full blog

Ethnography, a type of qualitative market research that puts the researcher “in the moment” with... Read the full blog

Conducting an online focus group is a highly effective way to draw insights from a range of... Read the full blog

We can all picture the scene. A room of carefully chosen respondents giving their opinions on... Read the full blog

Everyone is talking about Millennials; it seems to be the buzz word of the moment for market... Read the full blog

“Consumer health” is a major watchword in today’s healthcare industry. It’s all about giving people... Read the full blog

The focus group is highly valuable for learning people’s thoughts, opinions, and behaviours.... Read the full blog

The AQR describes a market research online community as “a closed network of respondents taking... Read the full blog

Millennials are an increasingly important demographic to market researchers. They comprise a large... Read the full blog

Online focus groups offer convenience, low cost and eliminate the need for travel whilst still... Read the full blog