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A Beginner’s Guide to Focus Groups

Tips for Focus Groups 1) What is a focus group? Focus groups are a dynamic research process and can... Read the full blog

A market research online community is a modern research technique whereby a group of pre-determined... Read the full blog

Mums are often referred to as the silent army – a mighty force that can be overlooked but who... Read the full blog

Wearables are the new kid on the block when it comes to qualitative market research, but it... Read the full blog

It’s the day of your qualitative fieldwork that you have been planning for weeks. You’re at the... Read the full blog

Generation Z - that’s those born in 1995 or later - are coming of age. In fact, by next year, they... Read the full blog

Focus groups have long been an important strategy for market research agencies that want to help... Read the full blog

The idea that a person could search for information with a special pair of glasses, check their... Read the full blog

Ethnography, a type of qualitative market research that puts the researcher “in the moment” with... Read the full blog

Conducting an online focus group is a highly effective way to draw insights from a range of... Read the full blog