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Communication tips for better engagement in online communities

According to a 2020 Grit report, 59% of market researchers use market research online communities.... Read the full blog

Focus group research is a powerful way to gather unique insights to improve your products and... Read the full blog

Today, when market research professionals go about their work, the phrase that is often top of mind... Read the full blog

What is a friendship pair? A friendship pair is a type of qualitative market research technique... Read the full blog

What is wearable technology? Unless you’ve been living under a rock for the past few years, you’ve... Read the full blog

An over-recruit pretty much does what it says on the tin. It’s simply when you recruit more... Read the full blog

What’s up in the world of consumer research? WhatsApp, that’s what! Over the past year we’ve seen a... Read the full blog

One of the fastest growing methods of qualitative research in recent years is the market research... Read the full blog

Market research as we know it today has been in existence for nearly 100 years. And surely even... Read the full blog

Market research online communities are a popular methodology in any market researcher’s toolkit.... Read the full blog