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Lisa Boughton

Lisa is the director of Angelfish Fieldwork and Angelfish Opinions
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Recent Posts

Why Go Pro could be the answer to your qualitative fieldwork

It’s official – wearable technology, particularly Go-Pro’s are on the up. In fact, Go-Pro revenue... Read the full blog

The Importance of Over-Recruiting Your Focus Group Respondents

An over-recruit pretty much does what it says on the tin. It’s simply when you recruit more... Read the full blog

Five reasons you should use WhatsApp in your online qualitative research

What’s up in the world of consumer research? WhatsApp, that’s what! Over the past year we’ve seen a... Read the full blog

Planning a market research online community? Avoid these six mistakes!

One of the fastest growing methods of qualitative research in recent years is the market research... Read the full blog

What does the GRIT report mean for qualitative market research?

Market research as we know it today has been in existence for nearly 100 years. And surely even... Read the full blog

Good, bad and the ugly of market research online communities

Market research online communities are a popular methodology in any market researcher’s toolkit.... Read the full blog

Boosting Your Qualitative Market Research with Neuroscience Techniques

Over the last few decades, scientists have been making greater and greater progress in unlocking... Read the full blog

A beginner's guide to conducting focus groups online

Focus groups have always played a key role in market research since they are one of the most... Read the full blog

How to recruit & engage Gen Z for qualitative market research

Global, social, visual and technologically enabled – you can’t get a much more readily accessible... Read the full blog

How to brief your qualitative fieldwork agency for better results

If you want to get the most out of your market research project, one of the most crucial steps is... Read the full blog