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Good, bad and the ugly of market research online communities

Market research online communities are a popular methodology in any market researcher’s toolkit.... Read the full blog

Over the last few decades, scientists have been making greater and greater progress in unlocking... Read the full blog

Focus groups have always played a key role in market research since they are one of the most... Read the full blog

Global, social, visual and technologically enabled – you can’t get a much more readily accessible... Read the full blog

If you want to get the most out of your market research project, one of the most crucial steps is... Read the full blog

Digital ethnography - or immersion - is the study of people in a real-world environment. It enables... Read the full blog

Tips for Focus Groups 1) What is a focus group? Focus groups are a dynamic research process and can... Read the full blog

A market research online community is a modern research technique whereby a group of pre-determined... Read the full blog

Mums are often referred to as the silent army – a mighty force that can be overlooked but who... Read the full blog

Wearables are the new kid on the block when it comes to qualitative market research, but it... Read the full blog