Lisa Boughton
Lisa is the director of Angelfish Fieldwork and Angelfish Opinions
Market research online communities (MROCs) are a modern research technique that sees respondents...
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Assisted shopping is a great way for a brand to get customer insights straight from the source....
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So, you’ve thoroughly researched your market research subject, identified your target audience, and...
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Methodology of the moment – mobile qual Across all areas of market research we’re starting to see...
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It goes without saying that everybody wants the very best participants for their qualitative market...
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Updated 27th June 2025 Generation Z are no longer “the next big thing” – they’re here, they’re...
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Assisted shopping is a great way to identify key customer shopping behaviours. After all, assessing...
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Some say traditional workplaces are dying – their “one size fits all policies” are no longer...
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A focus group, no matter how intricately you’ve planned it, will only work with the right...
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Choosing the right qualitative market research method can feel overwhelming — especially if you’re...
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