Lisa Boughton
Lisa is the director of Angelfish Fieldwork and Angelfish Opinions
Assisted shopping is a great way to identify key customer shopping behaviours. After all, assessing...
Read the full blog
Some say traditional workplaces are dying – their “one size fits all policies” are no longer...
Read the full blog
A focus group, no matter how intricately you’ve planned it, will only work with the right...
Read the full blog
Choosing the right qualitative market research method can feel overwhelming — especially if you’re...
Read the full blog
According to a 2020 Grit report, 59% of market researchers use market research online communities....
Read the full blog
Focus group research is a powerful way to gather unique insights to improve your products and...
Read the full blog
Today, when market research professionals go about their work, the phrase that is often top of mind...
Read the full blog
What is a friendship pair? A friendship pair is a type of qualitative market research technique...
Read the full blog
Christmas is coming, the goose is getting fat… and market researchers everywhere are going crackers...
Read the full blog
What is wearable technology? Unless you’ve been living under a rock for the past few years, you’ve...
Read the full blog
.png?width=110&height=61&name=MRS%20(2).png)
