Lisa Boughton
Lisa is the director of Angelfish Fieldwork and Angelfish Opinions
Online focus groups have become second nature for many of us, but that doesn’t mean we can’t keep...
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There’s no denying that the advance of technology is transforming everything, from everyday life to...
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When it comes to user experience testing, there are two ways to do it: either with a moderator or...
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It’s official: consumers today have become omnichannel shoppers. Whether online or in-store, on a...
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As market researchers, our job is to capture the thoughts, opinions and voices of different people...
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Qualitative market research professionals are increasingly moving away from traditional paper-based...
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Artificial intelligence is fast becoming the next big thing in the retail world. In fact, analyst...
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Picture the scene: you’ve searched high and low, near and far, and finally, you’ve done it. You’ve...
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A US retail company, 32M, recently offered to microchip their employees. Yes, you read that right:...
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How to be realistic with your qualifying criteria for qual market research
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