Learn more about recruitment! | Lisa Boughton (12)

Millennials Part Ways with Traditional Research Methods

Today, when market research professionals go about their work, the phrase that is often top of mind... Read the full blog

What is a friendship pair? A friendship pair is a type of qualitative market research technique... Read the full blog

Christmas is coming, the goose is getting fat… and market researchers everywhere are going crackers... Read the full blog

What is wearable technology? Unless you’ve been living under a rock for the past few years, you’ve... Read the full blog

It’s official – wearable technology, particularly Go-Pro’s are on the up. In fact, Go-Pro revenue... Read the full blog

The lowdown on focus groups Focus groups are one of the most effective and popular market research... Read the full blog

An over-recruit pretty much does what it says on the tin. It’s simply when you recruit more... Read the full blog

What’s up in the world of consumer research? WhatsApp, that’s what! Over the past year we’ve seen a... Read the full blog

One of the fastest growing methods of qualitative research in recent years is the market research... Read the full blog

Market research as we know it today has been in existence for nearly 100 years. And surely even... Read the full blog