Lisa Boughton
Lisa is the director of Angelfish Fieldwork and Angelfish Opinions
Mobile ethnographyis a powerful qualitative research method that allows participants to document...
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Around 79% of the UK population use social media, with the average user spending one hour and...
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When planning market research, one of the first questions that comes up is: Who exactly do we need...
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Mobile ethnography is a powerful tool that allows researchers to gather in-the-moment insights from...
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Market research is changing. In today’s digital world, simple questions such as “do my customers...
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Carrying out a feasibility assessment is an essential part of any successful market research study....
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Market research online communities are continuing to grow in popularity, with 82% of market...
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In-home interviews are a qualitative market research methodology whereby one-to-one interviews are...
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The GRIT (Greenbook Research Industry Trends) report is undoubtedly one of the leading and most...
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In-home interviews do exactly what you’d expect them to: they consist of asking your participants...
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