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Lisa Boughton

Lisa is the director of Angelfish Fieldwork and Angelfish Opinions
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Recent Posts

When do I need a full service market research agency?

When you kick off your qualitative market research study, there are a number of things to consider.... Read the full blog

How technology is changing market research

The market research world has undergone some serious advances over the past 20 years, with new... Read the full blog

What Is Mobile Ethnography? Tips to Maximize Engagement

Mobile ethnographyis a powerful qualitative research method that allows participants to document... Read the full blog

The Power of Social Media in Recruiting Fresh Research Participants

Social media has never been more popular. 82.2% of the UK population use social media, with the... Read the full blog

How Facebook can help you recruit niche audiences

When kicking off a market research study, one of the first steps is always determining what kind of... Read the full blog

Digital Ethnography: Deepen Insights with Mobile Diary Tasks

Mobile ethnography is a powerful tool that allows researchers to gather in-the-moment insights from... Read the full blog

Market research - it's more than just data collection!

Market research is changing. In today’s digital world, simple questions such as “do my customers... Read the full blog

5 top tips: feasibility testing for your qualitative market research

Carrying out a feasibility assessment is an essential part of any successful market research study.... Read the full blog

Five task ideas to use for your next market research online community...

Market research online communities are continuing to grow in popularity, with 82% of market... Read the full blog

Six mistakes that turn in-home interviews into a logistical nightmare

In-home interviews are a qualitative market research methodology whereby one-to-one interviews are... Read the full blog