Lisa Boughton
Lisa is the director of Angelfish Fieldwork and Angelfish Opinions
When you kick off your qualitative market research study, there are a number of things to consider....
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The market research world has undergone some serious advances over the past 20 years, with new...
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Mobile ethnographyis a powerful qualitative research method that allows participants to document...
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Social media has never been more popular. 82.2% of the UK population use social media, with the...
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When kicking off a market research study, one of the first steps is always determining what kind of...
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Mobile ethnography is a powerful tool that allows researchers to gather in-the-moment insights from...
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Market research is changing. In today’s digital world, simple questions such as “do my customers...
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Carrying out a feasibility assessment is an essential part of any successful market research study....
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Market research online communities are continuing to grow in popularity, with 82% of market...
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In-home interviews are a qualitative market research methodology whereby one-to-one interviews are...
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