Learn more about recruitment! | Lisa Boughton (11)

Six mistakes that turn in-home interviews into a logistical nightmare

In-home interviews are a qualitative market research methodology whereby one-to-one interviews are... Read the full blog

The GRIT (Greenbook Research Industry Trends) report is undoubtedly one of the leading and most... Read the full blog

In-home interviews do exactly what you’d expect them to: they consist of asking your participants... Read the full blog

There’s a growing demand for qualitative research with children and young people, and rightly so.... Read the full blog

Online qualitative market research interviews – whether conducted in individual or group settings -... Read the full blog

A social grade is a demographic, socio-economic classification that assigns every household to a... Read the full blog

UX testing, also known as usability testing or User Experience Testing, involves evaluating a... Read the full blog

Accompanied shops, assisted shops or shopalongs as they’re also known – have become increasingly... Read the full blog

It took a bit of time to get going, but it’s safe to say virtual reality has finally arrived – in... Read the full blog

You don’t need us to tell you that technology has exploded in recent years. In fact, research... Read the full blog