Lisa Boughton
Lisa is the director of Angelfish Fieldwork and Angelfish Opinions
Picture the scene: you’ve searched high and low, near and far, and finally, you’ve done it. You’ve...
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A US retail company, 32M, recently offered to microchip their employees. Yes, you read that right:...
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How to be realistic with your qualifying criteria for qual market research
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Market research online communities (MROCs) are a modern research technique that sees respondents...
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Assisted shopping is a great way for a brand to get customer insights straight from the source....
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So, you’ve thoroughly researched your market research subject, identified your target audience, and...
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Methodology of the moment – mobile qual Across all areas of market research we’re starting to see...
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It goes without saying that everybody wants the very best participants for their qualitative market...
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Originally written on 25th April 2018 The Millennials’ time in the spotlight is starting to wane....
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Assisted shopping is a great way to identify key customer shopping behaviours. After all, assessing...
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