Lisa Boughton
Lisa is the director of Angelfish Fieldwork and Angelfish Opinions
Online qualitative market research interviews – whether conducted in individual or group settings -...
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A social grade is a demographic, socio-economic classification that assigns every household to a...
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UX testing, also known as usability testing or User Experience Testing, involves evaluating a...
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Accompanied shops, assisted shops or shopalongs as they’re also known – have become increasingly...
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It took a bit of time to get going, but it’s safe to say virtual reality has finally arrived – in...
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You don’t need us to tell you that technology has exploded in recent years. In fact, research...
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Online focus groups have become second nature for many of us, but that doesn’t mean we can’t keep...
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There’s no denying that the advance of technology is transforming everything, from everyday life to...
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When it comes to user experience testing, there are two ways to do it: either with a moderator or...
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It’s official: consumers today have become omnichannel shoppers. Whether online or in-store, on a...
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