Lisa Boughton
Lisa is the director of Angelfish Fieldwork and Angelfish Opinions
It goes without saying that everybody wants the very best participants for their qualitative market...
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Originally written on 25th April 2018 The Millennials’ time in the spotlight is starting to wane....
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Assisted shopping is a great way to identify key customer shopping behaviours. After all, assessing...
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Researchers who employ a market research online community (MROC) for usable insights need to put an...
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Some say traditional workplaces are dying – their “one size fits all policies” are no longer...
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A focus group, no matter how intricately you’ve planned it, will only work with the right...
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Choosing a qualitative market research methodology can be a daunting process, especially if you are...
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Focus group research is one of the most popular research methodologies. It offers several benefits...
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According to a 2020 Grit report, 59% of market researchers use market research online communities....
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Focus group research is a powerful way to gather unique insights to improve your products and...
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