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Five tips for incentivising children in qual market research

We’re starting to see more and more qualitative research being carried out with children and young... Read the full blog

Online qualitative market research interviews – whether conducted in individual or group settings -... Read the full blog

A social grade is a demographic, socio-economic classification that assigns every household to a... Read the full blog

UX testing, also known as usability testing or User Experience Testing, involves evaluating a... Read the full blog

Accompanied shops, assisted shops or shopalongs as they’re also known – have become increasingly... Read the full blog

It took a bit of time to get going, but it’s safe to say virtual reality has finally arrived – in... Read the full blog

You don’t need us to tell you that technology has exploded in recent years. In fact, research... Read the full blog

Online focus groups have become more and more popular in recent years – and when you look at the... Read the full blog

There’s no denying that the advance of technology is transforming everything, from everyday life to... Read the full blog

When it comes to user experience testing, there are two ways to do it: either with a moderator or... Read the full blog