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Market research - it's more than just data collection!

Market research is changing. In today’s digital world, simple questions such as “do my customers... Read the full blog

Carrying out a feasibility assessment is an essential part of any successful market research study.... Read the full blog

Market research online communities are continuing to grow in popularity, with 82% of market... Read the full blog

In-home interviews are a qualitative market research methodology whereby one-to-one interviews are... Read the full blog

The GRIT (Greenbook Research Industry Trends) report is undoubtedly one of the leading and most... Read the full blog

In-home interviews do exactly what you’d expect them to: they consist of asking your participants... Read the full blog

We’re starting to see more and more qualitative research being carried out with children and young... Read the full blog

Online qualitative market research interviews – whether conducted in individual or group settings -... Read the full blog

A social grade is a demographic, socio-economic classification that assigns every household to a... Read the full blog

UX testing, also known as usability testing or User Experience Testing, involves evaluating a... Read the full blog