--- title: Learn more about recruitment! | Lisa Boughton (9) description: Lisa Boughton is Co-Founder and Director of Angelfish Fieldwork and Angelfish Opinions. She co-founded Angelfish in Cheltenham in 2011 to build a group of brands grounded in outstanding client service and a supportive, fun team culture. With more than 25 years' experience in market research fieldwork, Lisa has worked across client management, operations, sales, people development and leadership. She leads the fieldwork side of the business, overseeing a team that recruits participants for qualitative and user research across charity, FMCG, media, consumer health and retail. Her personal mantra? Believe – inspired by Ted Lasso. (9) --- [![Angelfish Fieldwork](https://info.angelfishfieldwork.com/hubfs/2019%20Logo%20PNG.png)](https://angelfishfieldwork.com/) - [About Us](https://angelfishfieldwork.com/about-us/) - [What makes us different](https://angelfishfieldwork.com/about-us/what-makes-us-different/) - [What we do](https://angelfishfieldwork.com/about-us/what-we-do/) - [Meet the team](https://angelfishfieldwork.com/about-us/meet-the-team/) - [Our Community](https://angelfishfieldwork.com/our-community/) - Sectors - [Media](https://angelfishfieldwork.com/our-community/our-community-media-market-research-recruitment/) - [Retail](https://angelfishfieldwork.com/our-community/recruiting-retail-market-research/) - [Charity](https://angelfishfieldwork.com/our-community/charity-market-research/) - [FMCG](https://angelfishfieldwork.com/our-community/market-research-fmcg-sector/) - [Consumer Health](https://angelfishfieldwork.com/our-community/consumer-health-market-research/) - [Audiences](https://angelfishfieldwork.com/audience-research/) - [Baby Boomer](https://angelfishfieldwork.com/participant-recruitment-for-over-60s/) - [Generation Alpha](https://angelfishfieldwork.com/our-community/market-research-with-children/) - [Generation X](https://angelfishfieldwork.com/our-community/gen-x-research/) - [Generation Z](https://angelfishfieldwork.com/market-research-gen-z/) - [Millennials](https://angelfishfieldwork.com/recruitment/recruiting-for-market-research-with-millennials/) - [Angelfish Opinions](https://angelfishfieldwork.com/about-us/angelfish-opinions/) - [Recruitment](https://angelfishfieldwork.com/research-participant-recruitment/) - [Customer Closeness](https://angelfishfieldwork.com/recruitment/customer-closeness/) - [Accompanied Shopping](https://angelfishfieldwork.com/recruitment/accompanied-shopping/) - [Customer Workshops](https://angelfishfieldwork.com/recruitment/customer-workshops/) - [Digital Ethnography](https://angelfishfieldwork.com/recruitment/ethnography/) - [Intercept Interviews](https://angelfishfieldwork.com/recruitment/intercept-interviews/) - [Design Sprints](https://angelfishfieldwork.com/recruitment/design-sprints/) - [Focus Groups](https://angelfishfieldwork.com/recruitment/focus-groups/) - [Market Research Online Communities](https://angelfishfieldwork.com/recruitment/market-research-online-communities/) - [User Experience Testing](https://angelfishfieldwork.com/recruitment/user-experience-testing/) - [User Research](https://angelfishfieldwork.com/recruitment/user-research-recruitment/) - Our Work - [Case Studies](https://angelfishfieldwork.com/market-research-case-studies/) - [Clients](https://angelfishfieldwork.com/clients/) - [Data Quality](https://angelfishfieldwork.com/market-research-data-quality/) - [Project Showcase](https://angelfishfieldwork.com/showcase/) - [Testimonials](https://info.angelfishfieldwork.com/testimonials) - Insights - [Blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog) - [Useful Resources](https://info.angelfishfieldwork.com/resources) - [Let’s Talk](https://info.angelfishfieldwork.com/market-research-fieldwork-quote) # Discover our recent blog posts ## Lisa Boughton ![Lisa Boughton](https://app.hubspot.com/settings/avatar/82d8df2917c229bc4ce50531b3997ec1) Lisa Boughton is Co-Founder and Director of Angelfish Fieldwork and Angelfish Opinions. She co-founded Angelfish in Cheltenham in 2011 to build a group of brands grounded in outstanding client service and a supportive, fun team culture. With more than 25 years' experience in market research fieldwork, Lisa has worked across client management, operations, sales, people development and leadership. She leads the fieldwork side of the business, overseeing a team that recruits participants for qualitative and user research across charity, FMCG, media, consumer health and retail. Her personal mantra? Believe – inspired by Ted Lasso. Find me on: [LinkedIn](https://www.linkedin.com/in/lisa-boughton-b555505/) ### Recent Posts [![inclusive market research recruitment process](https://info.angelfishfieldwork.com/hs-fs/hubfs/51-1.png?width=574&name=51-1.png)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/engage-non-tech-audiences-in-online-qualitative-research) ## [How to Engage Non-Tech Audiences in Online Research](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/engage-non-tech-audiences-in-online-qualitative-research) Online qualitative research has become the norm for many projects. It’s faster to set up, easier to... [Read the full blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/engage-non-tech-audiences-in-online-qualitative-research) [![mobile ethnography](https://info.angelfishfieldwork.com/hs-fs/hubfs/25-2.png?width=574&name=25-2.png)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/five-ways-mobile-ethnography-can-help-research-consumer-behaviour) ## [5 Ways Mobile Ethnography Can Help Research Consumer Behaviour](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/five-ways-mobile-ethnography-can-help-research-consumer-behaviour) Ethnography is a type of research that allows researchers to observe respondents in their natural... [Read the full blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/five-ways-mobile-ethnography-can-help-research-consumer-behaviour) [![online focus groups](https://info.angelfishfieldwork.com/hs-fs/hubfs/beautiful-woman-chatting-leisure-1919238.jpg?width=574&name=beautiful-woman-chatting-leisure-1919238.jpg)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/six-top-tips-for-successful-online-focus-groups) ## [Six top tips for successful online focus groups](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/six-top-tips-for-successful-online-focus-groups) Online focus groups are an amazing market research methodology option that should be part of every... [Read the full blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/six-top-tips-for-successful-online-focus-groups) [![a large family looking at tablets demonstrating market research with children](https://info.angelfishfieldwork.com/hs-fs/hubfs/shutterstock_292337891-1.webp?width=574&name=shutterstock_292337891-1.webp)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/best-practices-qual-mr-children-young-people) ## [Best Practices: Market Research with Children & Young People](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/best-practices-qual-mr-children-young-people) Many of the difficulties that qualitative market researchers have to overcome when working with... [Read the full blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/best-practices-qual-mr-children-young-people) [![group of young people talking](https://info.angelfishfieldwork.com/hs-fs/hubfs/16.png?width=574&name=16.png)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/speaking-to-young-people-in-their-language) ## [Speaking to Young People in Market Research](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/speaking-to-young-people-in-their-language) Youth dialect evolves at lightning speed. Whether you’re seeing it on TikTok, hearing it from your... 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[Read the full blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/engaging-with-the-customer-of-tomorrow) [![shopping on the phone looking at fashion](https://info.angelfishfieldwork.com/hs-fs/hubfs/Canva%20-%20Person%20Shopping%20Online%20Using%20a%20Cellphone-1.webp?width=574&name=Canva%20-%20Person%20Shopping%20Online%20Using%20a%20Cellphone-1.webp)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/fashion-research-future-of-retail) ## [Our thoughts about the future of fashion retail and how to prepare for it](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/fashion-research-future-of-retail) Fashion, by its very nature, is always changing. Collections come and go along with the seasons,... [Read the full blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/fashion-research-future-of-retail) [![customers wanting to be heard](https://info.angelfishfieldwork.com/hs-fs/hubfs/shutterstock_1130110424-2.jpg?width=574&name=shutterstock_1130110424-2.jpg)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/customers-want-to-be-heard) ## [Customers today want to be heard: here’s why you need to listen](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/customers-want-to-be-heard) It is more important than ever to listen to your customers. In today’s fast-paced world, thanks to... 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