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How to harness video to reach young people for market research

Millennials and Generation Z are the leading actors of the digital age. They’re the influencers of... Read the full blog

Social media has never been more popular. 82.2% of the UK population use social media, with the... Read the full blog

When kicking off a market research study, one of the first steps is always determining what kind of... Read the full blog

Ethnographic research essentially turns research inside out: instead of bringing the subject to the... Read the full blog

Market research is changing. In today’s digital world, simple questions such as “do my customers... Read the full blog

Carrying out a feasibility assessment is an essential part of any successful market research study.... Read the full blog

Market research online communities are continuing to grow in popularity, with 82% of market... Read the full blog

In-home interviews are a qualitative market research methodology whereby one-to-one interviews are... Read the full blog

The GRIT (Greenbook Research Industry Trends) report is undoubtedly one of the leading and most... Read the full blog

In-home interviews do exactly what you’d expect them to: they consist of asking your participants... Read the full blog