Lisa Boughton
Lisa Boughton is Co-Founder and Director of Angelfish Fieldwork and Angelfish Opinions. She co-founded Angelfish in Cheltenham in 2011 to build a group of brands grounded in outstanding client service and a supportive, fun team culture. With more than 25 years' experience in market research fieldwork, Lisa has worked across client management, operations, sales, people development and leadership. She leads the fieldwork side of the business, overseeing a team that recruits participants for qualitative and user research across charity, FMCG, media, consumer health and retail. Her personal mantra? Believe – inspired by Ted Lasso.
The Market Research Society describes an incentive as “any benefit offered to respondents to...
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We all know that the customer is king. As brands compete to become more customer-centric, it’s more...
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While ideally you want to take your time with both online and face-to-face usability testing, it’s...
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The success of your research depends on a lot of factors - and the level of respondent engagement...
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A design sprint is a powerful insight tool that enables you to get things done - fast. It combines...
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The secret to successful qualitative market research is all in the people. Basically, without the...
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For those of you that aren’t familiar with what a design sprint is, it is a five-day process that...
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If you have never heard of a design sprint, now’s the time to get involved! If you find yourself...
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Market research is one of the cornerstones of brand success. Simply put, without knowing consumer...
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As user experience continues to become a key brand differentiator, usability testing is growing in...
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