Lisa Boughton
Lisa is the director of Angelfish Fieldwork and Angelfish Opinions
Originally published 18th March 2019 The last few years have seen some pretty big changes in the...
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Carrie Bradshaw and Bridget Jones: if you were asked to think of a single woman in her thirties,...
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Move over Millennials, there’s a new generation in town! Generation Z refers to those born between...
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AI is something of a buzzword right now - especially when it comes to how it can transform the...
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These days, the world is smaller and more interconnected than ever before. However, when it comes...
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So you've conducted your feasibility assessment, briefed your agency, and started recruiting...
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Before starting any type of market research recruitment, you should always carry out a thorough...
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When you kick off your qualitative market research study, there are a number of things to consider....
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The market research world has undergone some serious advances over the past 20 years, with new...
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Mobile ethnography is a type of research methodology that allows researchers to observe respondents...
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