Lisa Boughton
Lisa is the director of Angelfish Fieldwork and Angelfish Opinions
Explore our infographic on people’s attitudes towards holidays during the first lockdown in 2020...
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In this Lockdown Life survey, we explored people’s behaviours, opinions and activities around...
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Uncover the eye-opening results from Angelfish Fieldwork’s survey, which explored respondents’...
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The retail industry has undergone some pretty dramatic transformations over the last decade......
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As user experience continues to become a key brand differentiator, usability testing is growing in...
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Online qualitative research has become the norm for many projects. It’s faster to set up, easier to...
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Ethnography is a type of research that allows researchers to observe respondents in their natural...
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Online focus groups are an amazing market research methodology option that should be part of every...
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Many of the difficulties that qualitative market researchers have to overcome when working with...
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Updated: 21st August 2025 Slay, lit, sus, delulu… language among young people evolves at lightning...
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