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    Lisa Boughton

    Lisa is the director of Angelfish Fieldwork and Angelfish Opinions
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    Recent Posts

    online focus groups

    Six top tips for successful online focus groups

    Online focus groups are an amazing market research methodology option that should be part of every... Read the full blog
    a large family looking at tablets demonstrating market research with children

    Best Practices: Market Research with Children & Young People

    Many of the difficulties that qualitative market researchers have to overcome when working with... Read the full blog
    group of young people talking

    Speaking to Young People in Market Research

    Updated: 21st August 2025 Slay, lit, sus, delulu… language among young people evolves at lightning... Read the full blog
    Retail research agencies

    How diversity in retail is affecting market research

    According to recent research, across the UK, US and Europe, over two-thirds of the main board and... Read the full blog
    Fashion retail market research

    Understanding and engaging with the customers of tomorrow

    A company is only as successful as its ability to appeal to customers, so it’s essential for brands... Read the full blog
    shopping on the phone looking at fashion

    Our thoughts about the future of fashion retail and how to prepare for it

    Fashion, by its very nature, is always changing. Collections come and go along with the seasons,... Read the full blog
    customers wanting to be heard

    Customers today want to be heard: here’s why you need to listen

    It is more important than ever to listen to your customers. In today’s fast-paced world, thanks to... Read the full blog
    A group taking part in face-to-face user testing, rather than remote user testing

    Face to Face or Remote User Testing: Which is Right For You?

    User testing is when a company evaluates its products or services by testing it with representative... Read the full blog
    kids market research

    How to Engage Young People and Kids in Market Research

    Market research involving kids and youth is an incredibly useful area: not only do they have an... Read the full blog
    Person on laptop sat at a desk as part of market research online community ideas

    Your go-to task idea guide for market research online communities

    A market research online community (MROC) is a modern research methodology where a private network... Read the full blog
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