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Lisa Boughton

Lisa is the director of Angelfish Fieldwork and Angelfish Opinions
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Recent Posts

Is AI the future of customer experience?

AI is something of a buzzword right now - especially when it comes to how it can transform the... Read the full blog

Six reasons why a local fieldwork agency will find better respondents

These days, the world is smaller and more interconnected than ever before. However, when it comes... Read the full blog

Easy-to-follow advice for expert validation

So you've conducted your feasibility assessment, briefed your agency, and started recruiting... Read the full blog

Why you should always carry out a feasibility test

Before starting any type of market research recruitment, you should always carry out a thorough... Read the full blog

When do I need a full service market research agency?

When you kick off your qualitative market research study, there are a number of things to consider.... Read the full blog

How technology is changing market research

The market research world has undergone some serious advances over the past 20 years, with new... Read the full blog

How to achieve maximum engagement in your mobile ethnography

Mobile ethnography is a type of research methodology that allows researchers to observe respondents... Read the full blog

How to harness video to reach young people for market research

Millennials and Generation Z are the leading actors of the digital age. They’re the influencers of... Read the full blog

Why social media can help you find fresh respondents

Social media has never been more popular. People are spending more time than ever before on various... Read the full blog

How Facebook can help you recruit niche audiences

When kicking off a market research study, one of the first steps is always determining what kind of... Read the full blog