Lisa Boughton
Lisa is the director of Angelfish Fieldwork and Angelfish Opinions
So, you’ve decided to conduct an accompanied shop and you’ve worked tirelessly to source the best...
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In our previous article, we explained what accompanied shopping is and why it is such a popular...
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In today’s world, the customer is becoming increasingly important. As brands fight to become more...
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Ah, Generation Z. Teenagers today have got a bit of a bad reputation when it comes to market...
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There’s no denying that the subject of gender equality is all over the media at the moment. But the...
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“The purpose of business is not to make a profit but to satisfy the needs and expectations of...
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In an age where cost effectiveness is so important, it’s vital that you know how to justify your...
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The General Data Protection Regulation (GDPR) was introduced in May 2018. It was brought in to...
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Market research is evolving. Research is becoming more diverse, Generation Z is coming of age, and...
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Pepsi, Dove, ASOS... What do all these companies have in common? Well, they’ve all made some pretty...
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