Lisa Boughton
Lisa Boughton is Co-Founder and Director of Angelfish Fieldwork and Angelfish Opinions. She co-founded Angelfish in Cheltenham in 2011 to build a group of brands grounded in outstanding client service and a supportive, fun team culture. With more than 25 years' experience in market research fieldwork, Lisa has worked across client management, operations, sales, people development and leadership. She leads the fieldwork side of the business, overseeing a team that recruits participants for qualitative and user research across charity, FMCG, media, consumer health and retail. Her personal mantra? Believe – inspired by Ted Lasso.
There’s no denying that writing a user research recruitment screener can be a bit of a complicated...
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Focus groups have reigned supreme in market research for nearly 100 years now. In fact, if you want...
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You don’t need us to tell you how important UX research is. User satisfaction is now deemed a...
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“Diversity” and “inclusion” have become undeniably big buzz words in the market research sector in...
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When planning a market research project, one of the big decisions you need to make is whether to...
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Making research accessible is more crucial than ever before. But what do we mean by accessible...
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The world of research participant recruitment has undergone a huge shift since the COVID-19...
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Once you’ve established the feasibility of your project and decided on a sample size, it’s time to...
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It’s one thing to know how to recruit users for user research... …but keeping them engaged before...
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User research is a rapidly growing field – and increasingly in demand from brands and businesses....
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