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    Molly Ebdon

    Molly Ebdon
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    In-store market research session analysing how shoppers choose products

    When to Use Accompanied Shopping Research (And When Not To)

    UK retail sales volumes rose by 1.3% across 2025 (in-store and online), according to the Office for... Read the full blog
    Smaller portion food trend linked to GLP-1 appetite suppression

    The GLP-1 Impact on the Food Industry: What FMCG Brands Need to Know

    GLP-1 weight-loss medications are quickly becoming one of the biggest disruptors facing the food... Read the full blog
    Participant recruitment strategy for intercept interviews

    Top 7 Tips to Get the Best Out of Your Market Research Intercepts

    When it comes to gathering truly in-the-moment insights, market research intercepts are hard to... Read the full blog
    ways of recruiting participants for research

    8 Effective Ways of Recruiting Participants for Research

    When it comes to qualitative research, finding the right participants is absolutely key. After all,... Read the full blog
    person writing market research screener in notebook

    Market Research Screener Tips: How to Find the Right Participants for Your Study

    Finding the right market research participants is a crucial part of any study – but getting it... Read the full blog
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