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    Molly Ebdon

    Molly Ebdon
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    Recent Posts

    Woman filling in market research screener following validation call

    The Human Side of Research Participant Recruitment

    When you've worked in qualitative research for long enough, it's easy to forget how much happens... Read the full blog
    Market researcher conducting intercept interviews with shoppers in a busy retail location

    How to Run Intercept Interviews Without the Stress

    Intercept interviews sound simple on paper. Read the full blog
    In-store market research session analysing how shoppers choose products

    When to Use Accompanied Shopping Research (And When Not To)

    UK retail sales volumes rose by 1.3% across 2025 (in-store and online), according to the Office for... Read the full blog
    Smaller portion food trend linked to GLP-1 appetite suppression

    The GLP-1 Impact on the Food Industry: What FMCG Brands Need to Know

    GLP-1 weight-loss medications are quickly becoming one of the biggest disruptors facing the food... Read the full blog
    Participant recruitment strategy for intercept interviews

    Top 7 Tips to Get the Best Out of Your Market Research Intercepts

    When it comes to gathering truly in-the-moment insights, market research intercepts are hard to... Read the full blog
    ways of recruiting participants for research

    Recruiting Participants for Research: 8 Effective Methods

    Recruiting participants for research is one of the most critical steps in any qualitative study,... Read the full blog
    person writing market research screener in notebook

    Market Research Screener Tips: How to Find the Right Participants for Your Study

    Finding the right market research participants is a crucial part of any study – but getting it... Read the full blog
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