---
title: Learn more about recruitment! | Generation Z
description: Generation Z | Welcome to our blog - here you will find all things market research related. Including hot topics, trends & hints & tips!
---

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- [Our Community](https://angelfishfieldwork.com/our-community/) 
    - Sectors 
          - [Media](https://angelfishfieldwork.com/our-community/our-community-media-market-research-recruitment/)
          - [Retail](https://angelfishfieldwork.com/our-community/recruiting-retail-market-research/)
          - [Charity](https://angelfishfieldwork.com/our-community/charity-market-research/)
          - [FMCG](https://angelfishfieldwork.com/our-community/market-research-fmcg-sector/)
          - [Consumer Health](https://angelfishfieldwork.com/our-community/consumer-health-market-research/)
    - [Audiences](https://angelfishfieldwork.com/audience-research/) 
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          - [Generation Alpha](https://angelfishfieldwork.com/our-community/market-research-with-children/)
          - [Generation X](https://angelfishfieldwork.com/our-community/gen-x-research/)
          - [Generation Z](https://angelfishfieldwork.com/market-research-gen-z/)
          - [Millennials](https://angelfishfieldwork.com/recruitment/recruiting-for-market-research-with-millennials/)
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          - [Customer Workshops](https://angelfishfieldwork.com/recruitment/customer-workshops/)
          - [Digital Ethnography](https://angelfishfieldwork.com/recruitment/ethnography/)
          - [Intercept Interviews](https://angelfishfieldwork.com/recruitment/intercept-interviews/)
    - [Design Sprints](https://angelfishfieldwork.com/recruitment/design-sprints/)
    - [Focus Groups](https://angelfishfieldwork.com/recruitment/focus-groups/)
    - [Market Research Online Communities](https://angelfishfieldwork.com/recruitment/market-research-online-communities/)
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# Discover our recent blog posts

[![Gen Z audience research insights](https://info.angelfishfieldwork.com/hs-fs/hubfs/11-3.png?width=574&name=11-3.png)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/generations-edit-gen-z-audience-research)

## [Generations Edit: Key Insights from Gen Z Audience Research](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/generations-edit-gen-z-audience-research)

Every generation is shaped by the events that define its formative years. For Gen Z consumers —... [Read the full blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/generations-edit-gen-z-audience-research)

[![paper person with smiley face representing brain](https://info.angelfishfieldwork.com/hs-fs/hubfs/32-1.png?width=574&name=32-1.png)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/what-millennials-and-gen-z-really-think-about-wellness)

## [Beyond the Trends: What Millennials and Gen Z Really Think About Wellness](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/what-millennials-and-gen-z-really-think-about-wellness)

Is it wellness — or just diet advice masquerading as science on TikTok? When it comes to... [Read the full blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/what-millennials-and-gen-z-really-think-about-wellness)

[![image representing wellness and wellbeing](https://info.angelfishfieldwork.com/hs-fs/hubfs/27.png?width=574&name=27.png)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/wellness-for-gen-z-and-millennials)

## [What Wellness Really Looks Like for Gen Z and Millennials](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/wellness-for-gen-z-and-millennials)

At Angelfish Fieldwork, our Pulse Surveys aim to uncover what real people really think — not just... [Read the full blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/wellness-for-gen-z-and-millennials)

[![Gen Z using smartphone for video survey participation](https://info.angelfishfieldwork.com/hs-fs/hubfs/55.png?width=574&name=55.png)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/harness-video-for-market-research-youth)

## [How to Harness Video for Market Research with Youth & Gen Z](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/harness-video-for-market-research-youth)

Reaching young people for market research has always been a challenge, but video is the... [Read the full blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/harness-video-for-market-research-youth)

[![group of people belonging to gen z and millennial generations](https://info.angelfishfieldwork.com/hs-fs/hubfs/19-1.png?width=574&name=19-1.png)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/recruiting-gen-z-and-millennials-market-research)

## [5 Tips for Recruiting Gen Z and Millennials for Market Research](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/recruiting-gen-z-and-millennials-market-research)

Skinny Jeans vs Middle Parts: The Researcher’s Dilemma You’ve probably seen the memes: Millennials... [Read the full blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/recruiting-gen-z-and-millennials-market-research)

[![Gen Z using smartphones to participate in market research](https://info.angelfishfieldwork.com/hs-fs/hubfs/1-Jul-11-2025-08-58-45-3617-AM.png?width=574&name=1-Jul-11-2025-08-58-45-3617-AM.png)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/gen-z-sensitive-topics-online-research-communities)

## [Gen Z Market Research Communities: Sensitive Topics Done Safely & Well](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/gen-z-sensitive-topics-online-research-communities)

Why Are Gen Z So Hard to Reach? Gen Z are often called the loneliest generation, with 73% reporting... [Read the full blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/gen-z-sensitive-topics-online-research-communities)

[![Gen Z participants engaging in a focus group for market research.](https://info.angelfishfieldwork.com/hs-fs/hubfs/52-1.png?width=574&name=52-1.png)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/how-to-recruit-gen-z-for-market-research)

## [How to Recruit Gen Z for Market Research: 4 Proven Tips](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/how-to-recruit-gen-z-for-market-research)

Ah, Generation Z. Teenagers and young adults today often get a bad rap in market research: hard to... [Read the full blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/how-to-recruit-gen-z-for-market-research)

[![Video market research with Gen Z](https://info.angelfishfieldwork.com/hs-fs/hubfs/50.png?width=574&name=50.png)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/why-video-is-so-important-when-conducting-research-with-gen-z)

## [How Video Enhances Market Research with Gen Z](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/why-video-is-so-important-when-conducting-research-with-gen-z)

Move over Millennials, Generation Z are now centre stage. Born between 1997 and 2010, Gen Z are... [Read the full blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/why-video-is-so-important-when-conducting-research-with-gen-z)

[![young person using smartphone for market research](https://info.angelfishfieldwork.com/hs-fs/hubfs/adult-beautiful-caucasian-914931.jpg?width=574&name=adult-beautiful-caucasian-914931.jpg)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/four-ways-to-recruit-young-people-via-social-media)

## [Four Ways to Recruit Young People via Social Media](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/four-ways-to-recruit-young-people-via-social-media)

Teenagers and young people can have a bit of a bad reputation in the research world. Many... [Read the full blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/four-ways-to-recruit-young-people-via-social-media)

[![Group of Gen Z market research participants](https://info.angelfishfieldwork.com/hs-fs/hubfs/46-1.png?width=574&name=46-1.png)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/4-things-we-learnt-from-gen-z-research-participants)

## [4 Lessons We’ve Learned from Gen Z Market Research Participants](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/4-things-we-learnt-from-gen-z-research-participants)

Gen Z, born between the late 1990s and early 2010s, makes up around 13.6 million people in the UK,... [Read the full blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/4-things-we-learnt-from-gen-z-research-participants)

[All posts \>](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/all) [Next \>](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/generation-z/page/2)

### Blog Archive

- [Accessibility Recruitment (2)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/accessibility-recruitment)
- [Accompanied Shopping (10)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/accompanied-shopping)
- [AI & Market Research (5)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/ai-market-research)
- [Audiences (4)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/audiences)
- [Baby Boomers (5)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/baby-boomers)
- [Charity Market Research (3)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/charity-market-research)
- [Consumer Health (3)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/consumer-health)
- [Customer Closeness (7)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/customer-closeness)
- [Data Quality (4)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/data-quality)
- [Design Sprint (4)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/design-sprint)
- [Digital Ethnography (8)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/digital-ethnography)
- [FMCG (3)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/fmcg)
- [Focus Groups (14)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/focus-groups)
- [Generation Alpha (13)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/generation-alpha)
- [Generation X (3)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/generation-x)
- [Generation Z (12)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/generation-z)
- [Market Research Recruitment (25)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/market-research-recruitment)
- [Market Research Screener (3)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/market-research-screener)
- [Media Market Research (1)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/media-market-research)
- [Millennials (7)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/millennials)
- [News (3)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/news)
- [Online Communities (19)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/online-communities)
- [Online Focus Groups (5)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/online-focus-groups)
- [Online Qual (6)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/online-qual)
- [Participant Recruitment (19)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/participant-recruitment)
- [Pulse Surveys (16)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/pulse-surveys)
- [Qualitative Market Research (35)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/qualitative-market-research)
- [Retail Market Research (12)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/retail-market-research)
- [User Experience Testing (9)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/user-experience-testing)
- [User Research Recruitment (8)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/user-research-recruitment)
- [Ways of Recruiting Participants for Research (1)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/ways-of-recruiting-participants-for-research)

See all

 

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