Angelfish Fieldwork Blog

Welcome to our blog where you can learn more about all things Market Research.

How to achieve maximum engagement in your mobile ethnography

Posted by Lisa Boughton on 11-Oct-2018 11:35:45

Mobile ethnography is a type of research methodology that allows researchers to observe respondents in their natural environment. It’s discreet, it’s fast and it’s adaptable: using their mobile phones, participants complete tasks at home or out in the real world as and when they are happening, making it a great qualitative tool that allows access to unbeatable insights without any external influences. From video diaries to pre-tasks for accompanied shops or even snapping in-the-moment photos, it gives researchers the chance to peek into participants’ lives more clearly than ever before. And because it fits around people’s busy lives, digital ethnography is a methodology that truly ticks all the boxes. If you’re thinking about using mobile ethnography as part of your next qualitative market research project, why not try these top tips so you can achieve maximum engagement and unlock in-depth insights…


Read More

Topics: Mobile ethnography

Four mobile ethnography lessons you won’t want to miss

Posted by Kelly Barnard on 20-Sep-2018 14:44:36

Mobile ethnography is transforming qualitative market research by turning participants into researchers and allowing them to document tasks at home or out in the real world as and when they happen. From video diaries to shopalongs and UX testing to photo libraries, mobile ethnography gives researchers the power to see into participants’ lives more clearly than ever before, delivering in-depth insights without any external influence. However, mobile ethnography isn’t without it’s challenges - so if you’re keen to use mobile ethnography for your next qual MR project, here are five important lessons you won’t want to miss…

Read More

Topics: Mobile ethnography

Why you should use mobile ethno as an extension to your research

Posted by Lisa Boughton on 08-Aug-2018 09:22:33

Ethnographic research essentially turns research inside out: instead of bringing the subject to the researcher, it involves researchers embedding themselves in the respondent's environment so they can observe their experiences first hand. It’s a great research methodology because it allows you to get right to the heart of customer behaviour and sometimes learn things about your consumers that they haven’t even consciously recognised about themselves.

Read More

Topics: Mobile ethnography

Subscribe to Our Blog

Recent Posts