Angelfish Fieldwork Blog

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5 wearable technologies you should consider for your qual MR

Posted by Lisa Boughton on 27-Oct-2016 12:12:47

What is wearable technology?

Unless you’ve been living under a rock for the past few years, you’ve more than likely heard of wearable technology. But what exactly is it and what does it mean for qualitative market research? Well, to put it simply, wearable tech is a category of technology that can be worn which often includes tracking information or even small motion sensors to take photos and videos which can then be synced with mobile devices.

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Topics: Wearable Technology

Why Go Pro could be the answer to your qualitative fieldwork

Posted by Lisa Boughton on 27-Oct-2016 11:08:35

It’s official –  wearable technology, particularly Go-Pro’s are on the up. In fact, Go-Pro revenue was up 20% to $221 this year in July – doesn’t this suggest we’re all Go-Pro mad?

Currently, one in seven Brits owns some kind of wearable technology, with consumers between the ages of 16-34 unsurprisingly having the biggest interest in owning wearable tech. The burning question, though, is how Go-Pro will impact market research and qualitative fieldwork. Read on to find out more…

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Topics: Wearable Technology

What impact will wearables have on qualitative market research?

Posted by Lisa Boughton on 08-Jan-2016 10:27:57

Wearables are the new kid on the block when it comes to qualitative market research, but it probably won’t be long before they become a favorite tool in the research kit. Relatively new to the tech scene, they are gaining popularity fast with a range of demographics, particularly with Millennials.

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Topics: Wearable Technology

Can the Smartwatch Transform Qualitative Market Research?

Posted by Lisa Boughton on 13-Nov-2015 12:54:35

The idea that a person could search for information with a special pair of glasses, check their fitness level with a bracelet, or receive an urgent message on their watch used to be the stuff of science fiction. But today wearable technology is a reality. It has a long way to go, but this rapidly developing sector is of particular interest to those involved in qualitative market research. 

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Topics: Wearable Technology

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