Discover our recent blog posts

Top tips to unlocking hard to reach audiences for qualitative research

As market researchers, our job is to capture the thoughts, opinions and voices of different people... Read the full blog

Your guide to mobile diaries for qualitative market research

Qualitative market research professionals are increasingly moving away from traditional paper-based... Read the full blog

Could artificial intelligence transform the retail sector?

Artificial intelligence is fast becoming the next big thing in the retail world. In fact, analyst... Read the full blog

How to take the stress out of scheduling your participants for qual MR

Picture the scene: you’ve searched high and low, near and far, and finally, you’ve done it. You’ve... Read the full blog

Is microchipping humans the next big thing?

A US retail company, 32M, recently offered to microchip their employees. Yes, you read that right:... Read the full blog