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Discover our recent blog posts
Top tips to unlocking hard to reach audiences for qualitative research
As market researchers, our job is to capture the thoughts, opinions and voices of different people...
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Your guide to mobile diaries for qualitative market research
Qualitative market research professionals are increasingly moving away from traditional paper-based...
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Could artificial intelligence transform the retail sector?
Artificial intelligence is fast becoming the next big thing in the retail world. In fact, analyst...
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How to take the stress out of scheduling your participants for qual MR
Picture the scene: you’ve searched high and low, near and far, and finally, you’ve done it. You’ve...
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Is microchipping humans the next big thing?
A US retail company, 32M, recently offered to microchip their employees. Yes, you read that right:...
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