--- title: Learn more about recruitment! | Generation Alpha description: Generation Alpha | Welcome to our blog - here you will find all things market research related. Including hot topics, trends & hints & tips! --- [![Angelfish Fieldwork](https://info.angelfishfieldwork.com/hubfs/2019%20Logo%20PNG.png)](https://angelfishfieldwork.com/) - [About Us](https://angelfishfieldwork.com/about-us/) - [What makes us different](https://angelfishfieldwork.com/about-us/what-makes-us-different/) - [What we do](https://angelfishfieldwork.com/about-us/what-we-do/) - [Meet the team](https://angelfishfieldwork.com/about-us/meet-the-team/) - [Our Community](https://angelfishfieldwork.com/our-community/) - Sectors - [Media](https://angelfishfieldwork.com/our-community/our-community-media-market-research-recruitment/) - [Retail](https://angelfishfieldwork.com/our-community/recruiting-retail-market-research/) - [Charity](https://angelfishfieldwork.com/our-community/market-research-for-charities/) - [FMCG](https://angelfishfieldwork.com/our-community/fmcg-market-research/) - [Consumer Health](https://angelfishfieldwork.com/our-community/consumer-health-market-research/) - [Audiences](https://angelfishfieldwork.com/audience-research/) - [Generation Alpha](https://angelfishfieldwork.com/our-community/market-research-with-children/) - [Generation Z](https://angelfishfieldwork.com/market-research-gen-z/) - [Millennials](https://angelfishfieldwork.com/recruitment/recruiting-for-market-research-with-millennials/) - [Generation X](https://angelfishfieldwork.com/our-community/gen-x-research/) - [Baby Boomer](https://angelfishfieldwork.com/participant-recruitment-for-over-60s/) - [Angelfish Opinions](https://angelfishfieldwork.com/about-us/angelfish-opinions/) - [Recruitment](https://angelfishfieldwork.com/research-participant-recruitment/) - [Customer Closeness](https://angelfishfieldwork.com/recruitment/customer-closeness/) - [Accompanied Shopping](https://angelfishfieldwork.com/recruitment/accompanied-shopping/) - [Customer Workshops](https://angelfishfieldwork.com/recruitment/customer-workshops/) - [Digital Ethnography](https://angelfishfieldwork.com/recruitment/ethnography/) - [Intercept Interviews](https://angelfishfieldwork.com/recruitment/intercept-interviews/) - [Design Sprints](https://angelfishfieldwork.com/recruitment/design-sprints/) - [Focus Groups](https://angelfishfieldwork.com/recruitment/focus-groups/) - [Market Research Online Communities](https://angelfishfieldwork.com/recruitment/market-research-online-communities/) - [User Experience Testing](https://angelfishfieldwork.com/recruitment/user-experience-testing/) - [User Research](https://angelfishfieldwork.com/recruitment/user-research-recruitment/) - Our Work - [Case Studies](https://angelfishfieldwork.com/market-research-case-studies/) - [Clients](https://angelfishfieldwork.com/clients/) - [Data Quality](https://angelfishfieldwork.com/market-research-data-quality/) - [Project Showcase](https://angelfishfieldwork.com/showcase/) - [Testimonials](https://info.angelfishfieldwork.com/testimonials) - Insights - [Blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog) - [Pulse Surveys](https://angelfishfieldwork.com/pulse-surveys/) - [Trends](https://angelfishfieldwork.com/ai-in-market-research/) - [AI in Market Research](https://angelfishfieldwork.com/ai-in-market-research/) - [Useful Resources](https://info.angelfishfieldwork.com/resources) - [Let’s Talk](https://info.angelfishfieldwork.com/market-research-fieldwork-quote) # Discover our recent blog posts [![Gen Alpha research participants discussing products together](https://info.angelfishfieldwork.com/hs-fs/hubfs/82-1.png?width=574&name=82-1.png)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/friendship-pair-research-with-children-and-teens) ## [How to Run Friendship Pair Research with Children and Teens](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/friendship-pair-research-with-children-and-teens) Friendship pairs sound simple enough. Find one child, ask them to bring a friend, and let the... [Read the full blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/friendship-pair-research-with-children-and-teens) [![Recruiting Generation Alpha for qualitative research](https://info.angelfishfieldwork.com/hs-fs/hubfs/40.png?width=574&name=40.png)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/generation-alpha-research-recruitment-challenges) ## [Generation Alpha Research Recruitment Challenges (And How to Solve Them)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/generation-alpha-research-recruitment-challenges) Generation Alpha are becoming increasingly important to brands – but researching them still feels... [Read the full blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/generation-alpha-research-recruitment-challenges) [![Generation Alpha participant recruitment for qualitative research](https://info.angelfishfieldwork.com/hs-fs/hubfs/26-2.png?width=574&name=26-2.png)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/generation-alpha-participant-recruitment-guide) ## [A Guide to Generation Alpha Participant Recruitment for Qualitative Research](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/generation-alpha-participant-recruitment-guide) Generation Alpha are often talked about as a hard audience to recruit. Easily distracted.... [Read the full blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/generation-alpha-participant-recruitment-guide) [![Gen Alpha audience research insights](https://info.angelfishfieldwork.com/hs-fs/hubfs/14-2.png?width=574&name=14-2.png)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/generations-edit-gen-alpha-audience-research) ## [Generations Edit: Key Insights from Gen Alpha Audience Research](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/generations-edit-gen-alpha-audience-research) When we talk about the next wave of consumers, it’s tempting to fall back on shorthand: “digital... [Read the full blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/generations-edit-gen-alpha-audience-research) [![gen z participant](https://info.angelfishfieldwork.com/hs-fs/hubfs/young%20people%201.jpg?width=574&name=young%20people%201.jpg)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/6-ways-to-recruit-children-and-young-people-for-market-research) ## [6 Ways to Recruit Children and Young People for Market Research](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/6-ways-to-recruit-children-and-young-people-for-market-research) In recent years there’s been a shift in the market research world with more and more qualitative... [Read the full blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/6-ways-to-recruit-children-and-young-people-for-market-research) [![qualitative market research with children](https://info.angelfishfieldwork.com/hs-fs/hubfs/tim-gouw-75989-unsplash.webp?width=574&name=tim-gouw-75989-unsplash.webp)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/10-tips-for-conducting-qualitative-market-research-with-children) ## [10 Tips for Conducting Market Research with Children & Young People](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/10-tips-for-conducting-qualitative-market-research-with-children) Qualitative market research with children and young people is an area that is continuing to grow in... [Read the full blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/10-tips-for-conducting-qualitative-market-research-with-children) [![generation alpha with smartphones](https://info.angelfishfieldwork.com/hs-fs/hubfs/A%20group%20of%20Generation%20Alpha%20children%20in%20a%20row%2c%20representing%20recruiting%20research%20participants%20.jpg?width=574&name=A%20group%20of%20Generation%20Alpha%20children%20in%20a%20row,%20representing%20recruiting%20research%20participants%20.jpg)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/unlocking-gen-alpha) ## [Unlocking Gen Alpha: What Brands Need to Know](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/unlocking-gen-alpha) Generation Alpha, born between 2010—2024, represents a burgeoning demographic that is rapidly... [Read the full blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/unlocking-gen-alpha) [![Usability testing with children](https://info.angelfishfieldwork.com/hs-fs/hubfs/Usability-testing-with-children-2.webp?width=574&name=Usability-testing-with-children-2.webp)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/9-top-tips-for-usability-testing-with-children-young-people) ## [Usability Testing with Children: 9 Tips for Engaging Young Participants](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/9-top-tips-for-usability-testing-with-children-young-people) As user experience continues to become a key brand differentiator, usability testing is growing in... [Read the full blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/9-top-tips-for-usability-testing-with-children-young-people) [![a large family looking at tablets demonstrating market research with children](https://info.angelfishfieldwork.com/hs-fs/hubfs/shutterstock_292337891-1.webp?width=574&name=shutterstock_292337891-1.webp)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/best-practices-qual-mr-children-young-people) ## [Best Practices: Market Research with Children & Young People](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/best-practices-qual-mr-children-young-people) Many of the difficulties that qualitative market researchers have to overcome when working with... [Read the full blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/best-practices-qual-mr-children-young-people) [![group of young people talking](https://info.angelfishfieldwork.com/hs-fs/hubfs/16.png?width=574&name=16.png)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/speaking-to-young-people-in-their-language) ## [Speaking to Young People in Market Research](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/speaking-to-young-people-in-their-language) Youth dialect evolves at lightning speed. Whether you’re seeing it on TikTok, hearing it from your... [Read the full blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/speaking-to-young-people-in-their-language) [All posts \>](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/all) [Next \>](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/generation-alpha/page/2) ### Blog Archive - [Accessibility Recruitment (2)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/accessibility-recruitment) - [Accompanied Shopping (10)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/accompanied-shopping) - [AI & Market Research (6)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/ai-market-research) - [Audiences (4)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/audiences) - [Baby Boomers (5)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/baby-boomers) - [Charity Market Research (3)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/charity-market-research) - [Consumer Health (4)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/consumer-health) - [Customer Closeness (7)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/customer-closeness) - [Data Quality (4)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/data-quality) - [Design Sprint (4)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/design-sprint) - [Digital Ethnography (8)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/digital-ethnography) - [FMCG (3)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/fmcg) - [Focus Groups (14)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/focus-groups) - [Generation Alpha (13)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/generation-alpha) - [Generation X (3)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/generation-x) - [Generation Z (12)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/generation-z) - [Market Research Recruitment (25)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/market-research-recruitment) - [Market Research Screener (3)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/market-research-screener) - [Media Market Research (1)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/media-market-research) - [Millennials (7)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/millennials) - [News (3)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/news) - [Online Communities (19)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/online-communities) - [Online Focus Groups (5)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/online-focus-groups) - [Online Qual (6)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/online-qual) - [Participant Recruitment (19)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/participant-recruitment) - [Pulse Surveys (16)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/pulse-surveys) - [Qualitative Market Research (35)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/qualitative-market-research) - [Retail Market Research (12)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/retail-market-research) - [User Experience Testing (9)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/user-experience-testing) - [User Research Recruitment (8)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/user-research-recruitment) - [Ways of Recruiting Participants for Research (1)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/ways-of-recruiting-participants-for-research) See all   [![Angelfish Fieldwork ](https://info.angelfishfieldwork.com/hs-fs/hubfs/AngelfishFieldwork%20_January2019/Images/af-wo2.png?width=200&height=68&name=af-wo2.png)](https://angelfishfieldwork.com/) [![MRS evidence matters](https://angelfishfieldwork.com/wp-content/uploads/2025/04/em-new.png)](https://www.mrs.org.uk/) [![MRS evidence matters](https://angelfishfieldwork.com/wp-content/uploads/2025/04/rac-new.png)](https://www.mrs.org.uk/learningCPD/recruiter-accreditation-scheme) [![highly commended logo white](https://angelfishfieldwork.com/wp-content/uploads/2024/08/mrs-2024.png)](https://www.mrs.org.uk/awards/oppies)[![cyberEssentials logo](https://angelfishfieldwork.com/wp-content/uploads/2023/12/cyberEssentials-logo-300x142.png)](https://www.ncsc.gov.uk/cyberessentials/overview) [![GDQ Logo](https://angelfishfieldwork.com/wp-content/uploads/2025/06/gdq-footer.png)](https://www.globaldataquality.org/excellence-pledge)[![](https://angelfishfieldwork.com/wp-content/uploads/2025/06/mrs-inclusion-wo.png)](https://www.mrs.org.uk/resources/ceo-inclusion-pledge) ##### RECRUITMENT - 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