Discover our recent blog posts

Communication tips for better engagement in online communities

According to a 2020 Grit report, 59% of market researchers use market research online communities.... Read the full blog

Planning a market research online community? Avoid these six mistakes!

One of the fastest growing methods of qualitative research in recent years is the market research... Read the full blog

Good, bad and the ugly of market research online communities

Market research online communities are a popular methodology in any market researcher’s toolkit.... Read the full blog

Five reasons why you need market research online communities

A market research online community is a modern research technique whereby a group of pre-determined... Read the full blog

Ten Reasons Your Agency Needs To Put MROCs in Your Proposals

Focus groups have long been an important strategy for market research agencies that want to help... Read the full blog

What is a Market Research Online Community?

The AQR describes a market research online community as “a closed network of respondents taking... Read the full blog

Why Conduct Market Research Online Communities?

You already know what a Market Research Online Community (MROC) is, and that this internet-based... Read the full blog

Why Millennials and Social Media Power Research Communities

Millennials are now one of the most commercially influential consumer groups in the UK. As they... Read the full blog

How Mobile Research Communities Can Deliver Better Insight

You probably already know the difference between qualitative and quantitative research, but in case... Read the full blog