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Discover our recent blog posts
Communication tips for better engagement in online communities
According to a 2020 Grit report, 59% of market researchers use market research online communities....
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Five reasons why you need market research online communities
A market research online community is a modern research technique whereby a group of pre-determined...
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Ten Reasons Your Agency Needs To Put MROCs in Your Proposals
Focus groups have long been an important strategy for market research agencies that want to help...
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What is a Market Research Online Community?
The AQR describes a market research online community as “a closed network of respondents taking...
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Why Conduct Market Research Online Communities?
You already know what a Market Research Online Community (MROC) is, and that this internet-based...
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Millennials & Market Research Online Communities: The Perfect Match
Millennials are an increasingly important demographic to market researchers. They comprise a large...
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How Mobile Research Communities Can Deliver Better Insight
You probably already know the difference between qualitative and quantitative research, but in case...
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