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Discover our recent blog posts
How to achieve great engagement in your MROC
Researchers who employ a market research online community (MROC) for usable insights need to put an...
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Top Tips for Consent Forms for Market Research Participant Recruitment
Table of Contents What is a Consent Form? Why Consent Forms Are Essential Six Key Tips: What to...
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AI in 2025: What We Learned from the Angelfish Community
AI is everywhere right now. Whether it’s writing content, answering questions, or even creating...
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An Introduction to Angelfish Fieldwork: Your Go-To for All Things Consumer Insight
At Angelfish Fieldwork, we're passionate about helping businesses uncover meaningful insights that...
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Menopause Awareness: What We Learned from Women Aged 40–60
Recently, we went out to our community and asked what menopause means to them - here's what we...
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Six Reasons to Conduct a Pilot Study for Qualitative Research
Pilot sessions are used extensively throughout market research in order to reduce risk or...
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Tapping into the Customer Voice for Lasting Insight Impact
In the modern world, brands face unprecedented challenges finding their customer’s unique voice....
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Top Tips for Engaging Respondents in Qualitative Market Research
When it comes to market research, the quality of the insights you gather is only as good as the...
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6 Ways to Recruit Children and Young People for Market Research
In recent years there’s been a shift in the market research world with more and more qualitative...
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5 Mistakes in Focus Group Research (And How to Avoid Them)
Focus group research is one of the most popular research methodologies. It offers several benefits...
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