Discover our recent blog posts

How to achieve great engagement in your MROC

Researchers who employ a market research online community (MROC) for usable insights need to put an... Read the full blog

Top Tips for Consent Forms for Market Research Participant Recruitment

Table of Contents What is a Consent Form? Why Consent Forms Are Essential Six Key Tips: What to... Read the full blog

AI in 2025: What We Learned from the Angelfish Community

AI is everywhere right now. Whether it’s writing content, answering questions, or even creating... Read the full blog

An Introduction to Angelfish Fieldwork: Your Go-To for All Things Consumer Insight

At Angelfish Fieldwork, we're passionate about helping businesses uncover meaningful insights that... Read the full blog

Menopause Awareness: What We Learned from Women Aged 40–60

Recently, we went out to our community and asked what menopause means to them - here's what we... Read the full blog

Six Reasons to Conduct a Pilot Study for Qualitative Research

Pilot sessions are used extensively throughout market research in order to reduce risk or... Read the full blog

Tapping into the Customer Voice for Lasting Insight Impact

In the modern world, brands face unprecedented challenges finding their customer’s unique voice.... Read the full blog

Top Tips for Engaging Respondents in Qualitative Market Research

When it comes to market research, the quality of the insights you gather is only as good as the... Read the full blog

6 Ways to Recruit Children and Young People for Market Research

In recent years there’s been a shift in the market research world with more and more qualitative... Read the full blog

5 Mistakes in Focus Group Research (And How to Avoid Them)

Focus group research is one of the most popular research methodologies. It offers several benefits... Read the full blog