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The Human Side of Research Participant Recruitment
When you've worked in qualitative research for long enough, it's easy to forget how much happens... Read the full blog
The Rise of Video Ethnography in Customer Closeness Research
The weekly shop is not just the weekly shop anymore. It is a negotiation. What still feels worth... Read the full blog
How to Run Intercept Interviews Without the Stress
Intercept interviews sound simple on paper. Read the full blog
7 Stakeholder Workshop Tips for Running a Session That Actually Delivers
Customer workshops have become a hugely valuable part of customer closeness research. Read the full blog
How to Run Friendship Pair Research with Children and Teens
Friendship pairs sound simple enough. Find one child, ask them to bring a friend, and let the... Read the full blog
How to Identify Your Market Research Audience
You know you need to speak to consumers in the UK. But then you look at the size of the audience. Read the full blog
Conducting Market Research in the Third Sector: A Practical Guide
The third sector, made up of charities, non-profits, and social enterprises, is vast, complex, and... Read the full blog
Why Cultural Trends Create Better Research Opportunities
The 2020s have been a lot. Lockdowns. A global reckoning on race and inequality. The strangest,... Read the full blog
