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    Four people in discussion during a community-focused market research session

    Conducting Market Research in the Third Sector: A Practical Guide

    The third sector, made up of charities, non-profits, and social enterprises, is vast, complex, and... Read the full blog
    Footballers celebrating big game - cultural celebration win

    Why Cultural Trends Create Better Research Opportunities

    The 2020s have been a lot. Lockdowns. A global reckoning on race and inequality. The strangest,... Read the full blog
    Recruiter conducting a telephone validation call with a research participant

    How to Spot Participant Recruitment Issues Before Fieldwork

    You've been handed an important brief. It's a big project. Stakeholders have flown in from across... Read the full blog
    In-store market research session analysing how shoppers choose products

    When to Use Accompanied Shopping Research (And When Not To)

    UK retail sales volumes rose by 1.3% across 2025 (in-store and online), according to the Office for... Read the full blog
    Client stakeholders taking part in a live customer workshop with real shoppers

    Customer Workshops: How to Plan Them (and Why They Work)

    Most brands aren’t short on data, yet when it comes to real decision-making, there’s often a gap.... Read the full blog
    Brand closeness is an important part of the customer experience

    Brand Closeness: 3 Things That Make Customers Feel Close

    In a landscape shaped by automation, AI, and increasingly similar products, standing out is... Read the full blog
    Customer closeness with brands

    Customer Experience Insights: What Makes Consumers Feel Close to Brands

    At Angelfish Fieldwork, our Pulse Surveys are all about listening to real people. This time, we... Read the full blog
    shopper research observing customer behaviour in a retail environment

    How Shopper Research Helps Brands Get Closer to Their Customers

    Brands have access to more data than ever before, but that doesn’t automatically bring them any... Read the full blog
    Researcher conducting accompanied shopping market research in a retail store

    Accompanied Shopping Market Research in the AI Age

    AI is no longer a novelty in market research. Recent industry reporting suggests that 98% of... Read the full blog
    Smaller portion food trend linked to GLP-1 appetite suppression

    The GLP-1 Impact on the Food Industry: What FMCG Brands Need to Know

    GLP-1 weight-loss medications are quickly becoming one of the biggest disruptors facing the food... Read the full blog
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