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Discover our recent blog posts
Five reasons online communities will revolutionise your retail MR
Market research online communities (MROCs) are a modern research technique that sees respondents...
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How to successfully recruit an assisted shop for your qual MR
Assisted shopping is a great way for a brand to get customer insights straight from the source....
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A beginner’s guide to qualifying your participants without losing the plot!
So, you’ve thoroughly researched your market research subject, identified your target audience, and...
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Hot research method of the moment – mobile qual
Methodology of the moment – mobile qual Across all areas of market research we’re starting to see...
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How speaking to respondents will revolutionise your qual market research
It goes without saying that everybody wants the very best participants for their qualitative market...
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How to Engage Generation Z in Qualitative Market Research
Updated 27th June 2025 Generation Z are no longer “the next big thing” – they’re here, they’re...
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How to utilise mobile qual in your next assisted shop
Assisted shopping is a great way to identify key customer shopping behaviours. After all, assessing...
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How to sell market research online communities to your boss
Some say traditional workplaces are dying – their “one size fits all policies” are no longer...
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Five Ways to Give Your Focus Group a Makeover
A focus group, no matter how intricately you’ve planned it, will only work with the right...
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Types of Qualitative Market Research + Recruitment Tips
Choosing the right qualitative market research method can feel overwhelming — especially if you’re...
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challenges in recruitment of research participants
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Qualitative Market Research
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Research Participant Recruitment
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research recruitment agency
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