Six mistakes that turn in-home interviews into a logistical nightmare
In-home interviews are a qualitative market research methodology whereby one-to-one interviews are... Read the full blog
What does the latest GRIT report mean for qualitative market research?
The GRIT (Greenbook Research Industry Trends) report is undoubtedly one of the leading and most... Read the full blog
Seven top tips to make your good in-home interviews great
In-home interviews do exactly what you’d expect them to: they consist of asking your participants... Read the full blog.jpg?width=574&name=jared-sluyter-342881%20(1).jpg)
Five Tips for Incentivising Children in Market Research (The Right Way)
There’s a growing demand for qualitative research with children and young people, and rightly so.... Read the full blog
Six common mistakes in online qualitative research - and how to avoid them
Online qualitative market research interviews – whether conducted in individual or group settings -... Read the full blog
Top tips: recruiting different social grades for market research
A social grade is a demographic, socio-economic classification that assigns every household to a... Read the full blog
The importance of UX testing with the whole Click & Collect experience
UX testing, also known as usability testing or User Experience Testing, involves evaluating a... Read the full blog
How accompanied shops can provide detailed shopper insights
Accompanied shops, assisted shops or shopalongs as they’re also known – have become increasingly... Read the full blog
