Why millennials are changing qualitative market research
Everyone is talking about Millennials; it seems to be the buzz word of the moment for market... Read the full blog
Consumer health & the internet: What does it mean for qual market research?
“Consumer health” is a major watchword in today’s healthcare industry. It’s all about giving people... Read the full blog
What is ethnographic research?
The focus group is highly valuable for learning people’s thoughts, opinions, and behaviours.... Read the full blog
What is a Market Research Online Community?
The AQR describes a market research online community as “a closed network of respondents taking... Read the full blog
Why Conduct Market Research Online Communities?
You already know what a Market Research Online Community (MROC) is, and that this internet-based... Read the full blog
Millennials & Market Research Online Communities: The Perfect Match
Millennials are an increasingly important demographic to market researchers. They comprise a large... Read the full blog
Where should I host my focus group? Top tips to find the right venue
If you want to find out what people think about your product or service and access in-depth... Read the full blog
Will the online focus group thrive or merely survive?
Online focus groups offer convenience, low cost and eliminate the need for travel whilst still... Read the full blog
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