How to sell market research online communities to your boss
Some say traditional workplaces are dying – their “one size fits all policies” are no longer... Read the full blog
Five Ways to Give Your Focus Group a Makeover
A focus group, no matter how intricately you’ve planned it, will only work with the right... Read the full blog
Types of Qualitative Market Research + Recruitment Tips
Choosing the right qualitative market research method can feel overwhelming — especially if you’re... Read the full blog
Communication tips for better engagement in online communities
According to a 2020 Grit report, 59% of market researchers use market research online communities.... Read the full blog
6 Ways To Target Millennials For Focus Group Research
Focus group research is a powerful way to gather unique insights to improve your products and... Read the full blog
Millennials Part Ways with Traditional Research Methods
Today, when market research professionals go about their work, the phrase that is often top of mind... Read the full blog
5 tips for conducting friendship pairs in qualitative market research
What is a friendship pair? A friendship pair is a type of qualitative market research technique... Read the full blog
Five wearable technologies you should consider for your qual MR
What is wearable technology? Unless you’ve been living under a rock for the past few years, you’ve... Read the full blog
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