6 Ways To Target Millennials For Focus Group Research
Focus group research is a powerful way to gather unique insights to improve your products and... Read the full blog
Millennials Part Ways with Traditional Research Methods
Today, when market research professionals go about their work, the phrase that is often top of mind... Read the full blog
5 tips for conducting friendship pairs in qualitative market research
What is a friendship pair? A friendship pair is a type of qualitative market research technique... Read the full blog
Five wearable technologies you should consider for your qual MR
What is wearable technology? Unless you’ve been living under a rock for the past few years, you’ve... Read the full blog
Why Go Pro could be the answer to your qualitative fieldwork
It’s official – wearable technology, particularly Go-Pro’s are on the up. In fact, Go-Pro revenue... Read the full blog
The Importance of Over-Recruiting Your Focus Group Respondents
An over-recruit pretty much does what it says on the tin. It’s simply when you recruit more... Read the full blog
Five reasons you should use WhatsApp in your online qualitative research
What’s up in the world of consumer research? WhatsApp, that’s what! Over the past year we’ve seen a... Read the full blog
Planning a market research online community? Avoid these six mistakes!
One of the fastest growing methods of qualitative research in recent years is the market research... Read the full blog
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