How to utilise mobile qual in your next assisted shop
Assisted shopping is a great way to identify key customer shopping behaviours. After all, assessing... Read the full blog
How to sell market research online communities to your boss
Some say traditional workplaces are dying – their “one size fits all policies” are no longer... Read the full blog
Five Ways to Give Your Focus Group a Makeover
A focus group, no matter how intricately you’ve planned it, will only work with the right... Read the full blog
Types of Qualitative Market Research + Recruitment Tips
Choosing the right qualitative market research method can feel overwhelming — especially if you’re... Read the full blog
Communication tips for better engagement in online communities
According to a 2020 Grit report, 59% of market researchers use market research online communities.... Read the full blog
How To Recruit Millennials For Focus Groups: 6 Proven Tips That Work
Millennials (born 1981–1996) are one of the most engaged and articulate research audiences out... Read the full blog
5 tips for conducting friendship pairs in qualitative market research
What is a friendship pair? A friendship pair is a type of qualitative market research technique... Read the full blog
Five wearable technologies you should consider for your qual MR
What is wearable technology? Unless you’ve been living under a rock for the past few years, you’ve... Read the full blog
