5 tips for conducting friendship pairs in qualitative market research
What is a friendship pair? A friendship pair is a type of qualitative market research technique... Read the full blog
Five wearable technologies you should consider for your qual MR
What is wearable technology? Unless you’ve been living under a rock for the past few years, you’ve... Read the full blog
The Importance of Over-Recruiting Your Focus Group Respondents
An over-recruit pretty much does what it says on the tin. It’s simply when you recruit more... Read the full blog
Five reasons you should use WhatsApp in your online qualitative research
What’s up in the world of consumer research? WhatsApp, that’s what! Over the past year we’ve seen a... Read the full blog
Planning a market research online community? Avoid these six mistakes!
One of the fastest growing methods of qualitative research in recent years is the market research... Read the full blog
What does the GRIT report mean for qualitative market research?
Market research as we know it today has been in existence for nearly 100 years. And surely even... Read the full blog
Good, bad and the ugly of market research online communities
Market research online communities are a popular methodology in any market researcher’s toolkit.... Read the full blog
Boosting Your Qualitative Market Research with Neuroscience Techniques
Over the last few decades, scientists have been making greater and greater progress in unlocking... Read the full blog
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