Can the Smartwatch Transform Qualitative Market Research?
The idea that a person could search for information with a special pair of glasses, check their... Read the full blog
Let the participant become a co-researcher using mobile ethnography...
Ethnography, a type of qualitative market research that puts the researcher “in the moment” with... Read the full blog
How to ensure your Online Focus Group is a success...
Conducting an online focus group is a highly effective way to draw insights from a range of... Read the full blog
Could Google Cardboard be the future of qualitative market research?
We can all picture the scene. A room of carefully chosen respondents giving their opinions on... Read the full blog
Why millennials are changing qualitative market research
Everyone is talking about Millennials; it seems to be the buzz word of the moment for market... Read the full blog
Consumer health & the internet: What does it mean for qual market research?
“Consumer health” is a major watchword in today’s healthcare industry. It’s all about giving people... Read the full blog.jpg?width=574&name=Ethno_research%20(1).jpg)
What is ethnographic research?
The focus group is highly valuable for learning people’s thoughts, opinions, and behaviours.... Read the full blog
What is a Market Research Online Community?
The AQR describes a market research online community as “a closed network of respondents taking... Read the full blog
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