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    Ethnographic research is observing consumer behaviour in a natural home environment

    What is Ethnographic Research?

    Focus groups are a valuable tool for understanding people’s thoughts, opinions, and behaviours.... Read the full blog
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    What is a Market Research Online Community?

    The AQR describes a market research online community as “a closed network of respondents taking... Read the full blog
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    Why Conduct Market Research Online Communities?

    You already know what a Market Research Online Community (MROC) is, and that this internet-based... Read the full blog
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    Millennials & Market Research Online Communities: The Perfect Match

    Millennials are an increasingly important demographic to market researchers. They comprise a large... Read the full blog
    4 people doing a focus group

    Where Should I Host My Focus Group? Top Tips to Find the Right Venue

    If you want to find out what people think about your product or service and access in-depth... Read the full blog
    Eggs with smiley faces drawn on to represent focus groups as a research method

    Why Conduct Focus Groups as a Research Method?

    Focus groups are one of the most widely used and effective qualitative research methods. They... Read the full blog
    Female focussing on laptop while taking part in a market research online community

    How Mobile Research Communities Can Deliver Better Insight

    You probably already know the difference between qualitative and quantitative research, but in case... Read the full blog
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