--- title: Learn more about recruitment! description: Welcome to our blog - here you will find all things market research related. Including hot topics, trends & hints & tips! --- [![Angelfish Fieldwork](https://info.angelfishfieldwork.com/hubfs/2019%20Logo%20PNG.png)](https://angelfishfieldwork.com/) - [About Us](https://angelfishfieldwork.com/about-us/) - [What makes us different](https://angelfishfieldwork.com/about-us/what-makes-us-different/) - [What we do](https://angelfishfieldwork.com/about-us/what-we-do/) - [Meet the team](https://angelfishfieldwork.com/about-us/meet-the-team/) - [Our Community](https://angelfishfieldwork.com/our-community/) - Sectors - [Media](https://angelfishfieldwork.com/our-community/our-community-media-market-research-recruitment/) - [Retail](https://angelfishfieldwork.com/our-community/recruiting-retail-market-research/) - [Charity](https://angelfishfieldwork.com/our-community/charity-market-research/) - [FMCG](https://angelfishfieldwork.com/our-community/market-research-fmcg-sector/) - [Consumer Health](https://angelfishfieldwork.com/our-community/consumer-health-market-research/) - [Audiences](https://angelfishfieldwork.com/audience-research/) - [Baby Boomer](https://angelfishfieldwork.com/participant-recruitment-for-over-60s/) - [Generation Alpha](https://angelfishfieldwork.com/our-community/market-research-with-children/) - [Generation X](https://angelfishfieldwork.com/our-community/gen-x-research/) - [Generation Z](https://angelfishfieldwork.com/market-research-gen-z/) - [Millennials](https://angelfishfieldwork.com/recruitment/recruiting-for-market-research-with-millennials/) - [Angelfish Opinions](https://angelfishfieldwork.com/about-us/angelfish-opinions/) - [Recruitment](https://angelfishfieldwork.com/research-participant-recruitment/) - [Customer Closeness](https://angelfishfieldwork.com/recruitment/customer-closeness/) - [Accompanied Shopping](https://angelfishfieldwork.com/recruitment/accompanied-shopping/) - [Customer Workshops](https://angelfishfieldwork.com/recruitment/customer-workshops/) - [Digital Ethnography](https://angelfishfieldwork.com/recruitment/ethnography/) - [Intercept Interviews](https://angelfishfieldwork.com/recruitment/intercept-interviews/) - [Design Sprints](https://angelfishfieldwork.com/recruitment/design-sprints/) - [Focus Groups](https://angelfishfieldwork.com/recruitment/focus-groups/) - [Market Research Online Communities](https://angelfishfieldwork.com/recruitment/market-research-online-communities/) - [User Experience Testing](https://angelfishfieldwork.com/recruitment/user-experience-testing/) - [User Research](https://angelfishfieldwork.com/recruitment/user-research-recruitment/) - Our Work - [Case Studies](https://angelfishfieldwork.com/market-research-case-studies/) - [Clients](https://angelfishfieldwork.com/clients/) - [Data Quality](https://angelfishfieldwork.com/market-research-data-quality/) - [Project Showcase](https://angelfishfieldwork.com/showcase/) - [Testimonials](https://info.angelfishfieldwork.com/testimonials) - Insights - [Blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog) - [Useful Resources](https://info.angelfishfieldwork.com/resources) - [Let’s Talk](https://info.angelfishfieldwork.com/market-research-fieldwork-quote) # Discover our recent blog posts [![• Person researching health advice across digital devices, illustrating modern consumer health trends.](https://info.angelfishfieldwork.com/hs-fs/hubfs/120.png?width=574&name=120.png)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/consumer-health-trends) ## [From TikTok to ChatGPT: Understanding Today's Consumer Health Trends](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/consumer-health-trends) Ask someone how they'd research a health concern today, and a doctor's appointment probably isn't... [Read the full blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/consumer-health-trends) [![What do people think about the UK under-16 social media ban?](https://info.angelfishfieldwork.com/hs-fs/hubfs/AI%20AND%20THE%20CONSUMER%20HEALTH%20JOURNEY%20(1).png?width=574&name=AI%20AND%20THE%20CONSUMER%20HEALTH%20JOURNEY%20(1).png)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/uk-under-16-social-media-ban-pulse-1) ## [UK Under-16 Social Media Ban: Pulse 1 Findings](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/uk-under-16-social-media-ban-pulse-1) Should children under 16 be banned from using social media? It's a question we're likely to hear a... [Read the full blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/uk-under-16-social-media-ban-pulse-1) [![Consumer health product journey](https://info.angelfishfieldwork.com/hs-fs/hubfs/110.png?width=574&name=110.png)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/ai-and-consumer-behaviour) ## [How AI Is Reshaping Consumer Behaviour and Health](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/ai-and-consumer-behaviour) If you've ever asked "Doctor Google" whether you should be worried about a symptom, you're in good... [Read the full blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/ai-and-consumer-behaviour) [![GLP-1 user participating in consumer health research](https://info.angelfishfieldwork.com/hs-fs/hubfs/107.png?width=574&name=107.png)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/glp-1-consumer-insights) ## [GLP-1 Consumer Insights: How Weight-Loss Drugs Are Changing Behaviour](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/glp-1-consumer-insights) GLP-1 medications have become one of the biggest healthcare and consumer behaviour shifts in recent... [Read the full blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/glp-1-consumer-insights) [![Customer closeness research session exploring food and drink purchase decisions](https://info.angelfishfieldwork.com/hs-fs/hubfs/104.png?width=574&name=104.png)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/accompanied-shopping-research-for-fmcg-brands) ## [Accompanied Shopping Research for FMCG: Real Shopper Behaviour](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/accompanied-shopping-research-for-fmcg-brands) There’s a strange thing happening in FMCG at the moment. Consumers are more informed, more... [Read the full blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/accompanied-shopping-research-for-fmcg-brands) [![Angelfish team member carrying out participant validation by phone](https://info.angelfishfieldwork.com/hs-fs/hubfs/98.png?width=574&name=98.png)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/qualitative-research-recruitment-agencies-participant-validation) ## [How Do Qualitative Research Recruitment Agencies Verify Participants?](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/qualitative-research-recruitment-agencies-participant-validation) One of the questions we're hearing more and more from clients isn't about methodology, incentives... [Read the full blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/qualitative-research-recruitment-agencies-participant-validation) [![FMCG market researcher accompanying a shopper in a supermarket aisle](https://info.angelfishfieldwork.com/hs-fs/hubfs/Untitled%20design%20(5)-3.png?width=574&name=Untitled%20design%20(5)-3.png)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/fmcg-consumer-research-planning) ## [FMCG Consumer Research: What to Get Right Before Fieldwork Starts](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/fmcg-consumer-research-planning) The FMCG and CPG category has always moved quickly, but right now it feels as if consumer behaviour... [Read the full blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/fmcg-consumer-research-planning) [![Woman filling in market research screener following validation call](https://info.angelfishfieldwork.com/hs-fs/hubfs/94.png?width=574&name=94.png)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/research-participant-recruitment-human-side) ## [The Human Side of Research Participant Recruitment](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/research-participant-recruitment-human-side) When you've worked in qualitative research for long enough, it's easy to forget how much happens... [Read the full blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/research-participant-recruitment-human-side) [![• A participant recording a video diary entry on their phone during a customer research project](https://info.angelfishfieldwork.com/hs-fs/hubfs/91.png?width=574&name=91.png)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/video-ethnography-customer-closeness-research) ## [The Rise of Video Ethnography in Customer Closeness Research](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/video-ethnography-customer-closeness-research) The weekly shop is not just the weekly shop anymore. It is a negotiation. What still feels worth... [Read the full blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/video-ethnography-customer-closeness-research) [![Market researcher conducting intercept interviews with shoppers in a busy retail location](https://info.angelfishfieldwork.com/hs-fs/hubfs/88.png?width=574&name=88.png)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/how-to-run-intercept-interviews) ## [How to Run Intercept Interviews Without the Stress](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/how-to-run-intercept-interviews) Intercept interviews sound simple on paper. [Read the full blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/how-to-run-intercept-interviews) [All posts \>](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/all) [Next \>](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/page/2) ### Blog Archive - [Accessibility Recruitment (2)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/accessibility-recruitment) - [Accompanied Shopping (10)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/accompanied-shopping) - [AI & Market Research (5)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/ai-market-research) - [Audiences (4)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/audiences) - [Baby Boomers (5)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/baby-boomers) - [Charity Market Research (3)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/charity-market-research) - [Consumer Health (3)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/consumer-health) - [Customer Closeness (7)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/customer-closeness) - [Data Quality (4)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/data-quality) - [Design Sprint (4)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/design-sprint) - [Digital Ethnography (8)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/digital-ethnography) - [FMCG (3)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/fmcg) - [Focus Groups (14)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/focus-groups) - [Generation Alpha (13)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/generation-alpha) - [Generation X (3)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/generation-x) - [Generation Z (12)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/generation-z) - [Market Research Recruitment (25)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/market-research-recruitment) - [Market Research Screener (3)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/market-research-screener) - [Media Market Research (1)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/media-market-research) - [Millennials (7)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/millennials) - [News (3)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/news) - [Online Communities (19)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/online-communities) - [Online Focus Groups (5)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/online-focus-groups) - [Online Qual (6)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/online-qual) - [Participant Recruitment (19)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/participant-recruitment) - [Pulse Surveys (16)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/pulse-surveys) - [Qualitative Market Research (35)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/qualitative-market-research) - [Retail Market Research (12)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/retail-market-research) - [User Experience Testing (9)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/user-experience-testing) - [User Research Recruitment (8)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/user-research-recruitment) - [Ways of Recruiting Participants for Research (1)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/ways-of-recruiting-participants-for-research) See all   [![Angelfish Fieldwork ](https://info.angelfishfieldwork.com/hs-fs/hubfs/AngelfishFieldwork%20_January2019/Images/af-wo2.png?width=200&height=68&name=af-wo2.png)](https://angelfishfieldwork.com/) [![MRS evidence matters](https://angelfishfieldwork.com/wp-content/uploads/2025/04/em-new.png)](https://www.mrs.org.uk/) [![MRS evidence matters](https://angelfishfieldwork.com/wp-content/uploads/2025/04/rac-new.png)](https://www.mrs.org.uk/learningCPD/recruiter-accreditation-scheme) [![highly commended logo white](https://angelfishfieldwork.com/wp-content/uploads/2024/08/mrs-2024.png)](https://www.mrs.org.uk/awards/oppies)[![cyberEssentials logo](https://angelfishfieldwork.com/wp-content/uploads/2023/12/cyberEssentials-logo-300x142.png)](https://www.ncsc.gov.uk/cyberessentials/overview) [![GDQ Logo](https://angelfishfieldwork.com/wp-content/uploads/2025/06/gdq-footer.png)](https://www.globaldataquality.org/excellence-pledge)[![](https://angelfishfieldwork.com/wp-content/uploads/2025/06/mrs-inclusion-wo.png)](https://www.mrs.org.uk/resources/ceo-inclusion-pledge) ##### RECRUITMENT - [ACCOMPANIED SHOPPING](https://angelfishfieldwork.com/recruitment/accompanied-shopping/) - [FOCUS GROUPS](https://angelfishfieldwork.com/recruitment/focus-groups/) - [FOCUS GROUPS LONDON](https://angelfishfieldwork.com/recruitment/focus-groups/focus-groups-london/) - [ONLINE COMMUNITIES](https://angelfishfieldwork.com/recruitment/market-research-online-communities/) - [ONLINE INTERVIEWS](https://angelfishfieldwork.com/recruitment/online-focus-groups/) - [QUALITATIVE MARKET RESEARCH](https://angelfishfieldwork.com/qualitative-market-research/) - [RECRUITMENT](https://angelfishfieldwork.com/recruitment/) - [REMOTE USER RESEARCH](https://angelfishfieldwork.com/recruitment/remote-user-research/) ##### ABOUT US - [WHAT MAKES US DIFFERENT](https://angelfishfieldwork.com/about-us/what-makes-us-different/) - [WHAT WE DO AND DON’T DO](https://angelfishfieldwork.com/about-us/what-we-do/) - [OUR COMMUNITY STATS](https://info.angelfishfieldwork.com/community-stats) - [MEET THE TEAM](https://angelfishfieldwork.com/about-us/meet-the-team/) - [LET'S TALK](https://info.angelfishfieldwork.com/market-research-fieldwork-quote) - [FIND US](https://angelfishfieldwork.com/find-us/) - [CONTACT US](https://info.angelfishfieldwork.com/market-research-fieldwork-quote) ##### CONTACT US [+44 (0)1242 908872](tel:01242908872) Angelfish Fieldwork, Dodo Works, 7 Ambrose Street, Cheltenham, GL50 3LH © Angelfish Fieldwork  |  [Privacy](https://angelfishfieldwork.com/privacy-policy/)  |  [Cookies](https://angelfishfieldwork.com/cookies/)  |  [Terms & Conditions ](https://angelfishfieldwork.com/terms-conditions/) |  [Find us](https://angelfishfieldwork.com/find-us/)