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Discover our recent blog posts
Six top tips for successful online focus groups
Online focus groups are an amazing market research methodology option that should be part of every...
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Best Practices: Market Research with Children & Young People
Many of the difficulties that qualitative market researchers have to overcome when working with...
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Speaking to Young People in Market Research
Updated: 21st August 2025 Slay, lit, sus, delulu… language among young people evolves at lightning...
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4 ways to recruit people for user experience testing
User experience testing refers to evaluating a product or service by testing it with representative...
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How diversity in retail is affecting market research
According to recent research, across the UK, US and Europe, over two-thirds of the main board and...
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Understanding and engaging with the customers of tomorrow
A company is only as successful as its ability to appeal to customers, so it’s essential for brands...
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The conscious consumer and how to target them for market research
According to recent research, 75% of Brits are adopting ethical shopping and healthier eating...
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Why market research is all about the relationships
In today’s customer-centric world, brands need detailed insights to get ahead. It’s no longer just...
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Want to find out what your retail customers really want? Here’s how...
Customer experience has been a hot topic for a number of years now, partly thanks to the rapid rate...
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Our thoughts about the future of fashion retail and how to prepare for it
Fashion, by its very nature, is always changing. Collections come and go along with the seasons,...
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