Discover our recent blog posts

Is AI the future of customer experience?

AI is something of a buzzword right now - especially when it comes to how it can transform the... Read the full blog

Six reasons why a local fieldwork agency will find better respondents

These days, the world is smaller and more interconnected than ever before. However, when it comes... Read the full blog

Easy-to-follow advice for expert validation

So you've conducted your feasibility assessment, briefed your agency, and started recruiting... Read the full blog

Understanding the process of finding participants

Understanding the process of finding participants A good qualitative market research study is all... Read the full blog

How tech can help reduce respondent fatigue

Respondent fatigue is a very real, and a growing problem in the market research world. In fact, 39%... Read the full blog

Why you should always carry out a feasibility test

Before starting any type of market research recruitment, you should always carry out a thorough... Read the full blog

Our step-by-step guide to qualifying participants for qual MR

You’ve decided on your objectives, identified your target audience and even recruited some pretty... Read the full blog

Market research methods explained

When it comes to effectively engaging with your target audience and generating the results you... Read the full blog

Five onboarding tricks you won’t want to miss

You probably already know about the benefits of online qual research: it’s a fast and... Read the full blog

What’s included in my fieldwork costs?

The success of your qualitative market research project ultimately depends on the people recruited... Read the full blog