How to engage non-tech savvy audiences in online qualitative research
Despite approximately three million people using the internet and being familiar with technology... Read the full blog
Five ways mobile ethnography can help research consumer behaviour
Ethnography is a type of research that allows researchers to observe respondents in their natural... Read the full blog
Six top tips for successful online focus groups
Online focus groups are an amazing market research methodology option that should be part of every... Read the full blog
Best Practices: Market Research with Children & Young People
Many of the difficulties that qualitative market researchers have to overcome when working with... Read the full blog
Speaking to Young People in Market Research
Updated: 21st August 2025 Slay, lit, sus, delulu… language among young people evolves at lightning... Read the full blog
4 ways to recruit people for user experience testing
User experience testing refers to evaluating a product or service by testing it with representative... Read the full blog
How diversity in retail is affecting market research
According to recent research, across the UK, US and Europe, over two-thirds of the main board and... Read the full blog
Understanding and engaging with the customers of tomorrow
A company is only as successful as its ability to appeal to customers, so it’s essential for brands... Read the full blog
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