Discover our recent blog posts

Your guide to conducting feasibility testing

Essentially, a feasibility test is a thorough assessment carried out prior to starting any market... Read the full blog

Four tips to help you start telling stories in your research

Storytelling: it’s a bit of an industry buzzword at the moment. In fact, everywhere you turn,... Read the full blog

A beginner's guide to getting the most out of your focus groups

The lowdown Focus groups are one of the most popular and effective market research methodologies... Read the full blog

How to make the most out of your insight budget

Market researchers are under pressure to deliver more strategic, in-depth insights faster than ever... Read the full blog

Meet the team: five minutes with Kelly

At Angelfish, one of the things we pride ourselves on most is the people in our team and the... Read the full blog

Understanding consent in market research: why this shouldn't hold you back

When carrying out market research, one of the first and most important things you need to do is... Read the full blog

How technology can make your accompanied shop even more awesome

The reason accompanied shops are such a great methodology is that they replicate real-life shopping... Read the full blog

How to achieve maximum engagement in your accompanied shop

So, you’ve decided to conduct an accompanied shop and you’ve worked tirelessly to source the best... Read the full blog

How to use the power of social to recruit for your next accompanied shop

In our previous article, we explained what accompanied shopping is and why it is such a popular... Read the full blog

Accompanied shopping 101

In today’s world, the customer is becoming increasingly important. As brands fight to become more... Read the full blog