--- title: Learn more about recruitment! (9) description: Welcome to our blog - here you will find all things market research related. Including hot topics, trends & hints & tips! (9) --- [![Angelfish Fieldwork](https://info.angelfishfieldwork.com/hubfs/2019%20Logo%20PNG.png)](https://angelfishfieldwork.com/) - [About Us](https://angelfishfieldwork.com/about-us/) - [What makes us different](https://angelfishfieldwork.com/about-us/what-makes-us-different/) - [What we do](https://angelfishfieldwork.com/about-us/what-we-do/) - [Meet the team](https://angelfishfieldwork.com/about-us/meet-the-team/) - [Our Community](https://angelfishfieldwork.com/our-community/) - Sectors - [Media](https://angelfishfieldwork.com/our-community/our-community-media-market-research-recruitment/) - [Retail](https://angelfishfieldwork.com/our-community/recruiting-retail-market-research/) - [Charity](https://angelfishfieldwork.com/our-community/charity-market-research/) - [FMCG](https://angelfishfieldwork.com/our-community/market-research-fmcg-sector/) - [Consumer Health](https://angelfishfieldwork.com/our-community/consumer-health-market-research/) - [Audiences](https://angelfishfieldwork.com/audience-research/) - [Baby Boomer](https://angelfishfieldwork.com/participant-recruitment-for-over-60s/) - [Generation Alpha](https://angelfishfieldwork.com/our-community/market-research-with-children/) - [Generation X](https://angelfishfieldwork.com/our-community/gen-x-research/) - [Generation Z](https://angelfishfieldwork.com/market-research-gen-z/) - [Millennials](https://angelfishfieldwork.com/recruitment/recruiting-for-market-research-with-millennials/) - [Angelfish Opinions](https://angelfishfieldwork.com/about-us/angelfish-opinions/) - [Recruitment](https://angelfishfieldwork.com/research-participant-recruitment/) - [Customer Closeness](https://angelfishfieldwork.com/recruitment/customer-closeness/) - [Accompanied Shopping](https://angelfishfieldwork.com/recruitment/accompanied-shopping/) - [Customer Workshops](https://angelfishfieldwork.com/recruitment/customer-workshops/) - [Digital Ethnography](https://angelfishfieldwork.com/recruitment/ethnography/) - [Intercept Interviews](https://angelfishfieldwork.com/recruitment/intercept-interviews/) - [Design Sprints](https://angelfishfieldwork.com/recruitment/design-sprints/) - [Focus Groups](https://angelfishfieldwork.com/recruitment/focus-groups/) - [Market Research Online Communities](https://angelfishfieldwork.com/recruitment/market-research-online-communities/) - [User Experience Testing](https://angelfishfieldwork.com/recruitment/user-experience-testing/) - [User Research](https://angelfishfieldwork.com/recruitment/user-research-recruitment/) - Our Work - [Case Studies](https://angelfishfieldwork.com/market-research-case-studies/) - [Clients](https://angelfishfieldwork.com/clients/) - [Data Quality](https://angelfishfieldwork.com/market-research-data-quality/) - [Project Showcase](https://angelfishfieldwork.com/showcase/) - [Testimonials](https://info.angelfishfieldwork.com/testimonials) - Insights - [Blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog) - [Useful Resources](https://info.angelfishfieldwork.com/resources) - [Let’s Talk](https://info.angelfishfieldwork.com/market-research-fieldwork-quote) # Discover our recent blog posts [![qualitative market research with children](https://info.angelfishfieldwork.com/hs-fs/hubfs/tim-gouw-75989-unsplash.webp?width=574&name=tim-gouw-75989-unsplash.webp)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/10-tips-for-conducting-qualitative-market-research-with-children) ## [10 Tips for Conducting Market Research with Children & Young People](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/10-tips-for-conducting-qualitative-market-research-with-children) Qualitative market research with children and young people is an area that is continuing to grow in... [Read the full blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/10-tips-for-conducting-qualitative-market-research-with-children) [![A moderator with a focus group.](https://info.angelfishfieldwork.com/hs-fs/hubfs/Research%20participants%20sat%20in%20a%20circle%20with%20a%20moderator%20in%20a%20focus%20group..png?width=574&name=Research%20participants%20sat%20in%20a%20circle%20with%20a%20moderator%20in%20a%20focus%20group..png)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/10-moderating-tips-to-follow-for-successful-focus-groups) ## [Top 10 Tips for Moderating Successful Focus Groups](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/10-moderating-tips-to-follow-for-successful-focus-groups) Running successful focus groups requires a great moderator who can bring out the best in... [Read the full blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/10-moderating-tips-to-follow-for-successful-focus-groups) [![magnifying glasses on orange background](https://info.angelfishfieldwork.com/hs-fs/hubfs/Magnifying%20glasses%20on%20an%20orange%20background%2c%20representing%20AI%20in%20market%20research..jpg?width=574&name=Magnifying%20glasses%20on%20an%20orange%20background,%20representing%20AI%20in%20market%20research..jpg)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/the-potential-of-ai-in-market-research-angelfish-fieldwork) ## [The Potential of AI in Market Research](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/the-potential-of-ai-in-market-research-angelfish-fieldwork) Artificial Intelligence (AI) is rapidly transforming many industries, and market research is no... [Read the full blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/the-potential-of-ai-in-market-research-angelfish-fieldwork) [![parent with children going to school](https://info.angelfishfieldwork.com/hs-fs/hubfs/A%20mum%20with%20three%20children%2c%20representing%20back%20to%20school%20community%20insights..jpg?width=574&name=A%20mum%20with%20three%20children,%20representing%20back%20to%20school%20community%20insights..jpg)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/back-to-school-what-we-learned-from-parents) ## [Back to School 2024: What We Learned from Parents](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/back-to-school-what-we-learned-from-parents) How did parents feel about kids going back to school this year? We conducted a survey to find out.... [Read the full blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/back-to-school-what-we-learned-from-parents) [![market research ballot](https://info.angelfishfieldwork.com/hs-fs/hubfs/Someone%20voting%20against%20a%20yellow%20background%2c%20representing%20community%20insights.png?width=574&name=Someone%20voting%20against%20a%20yellow%20background,%20representing%20community%20insights.png)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/election-results-what-we-learned-from-the-public) ## [Election Results 2024: What We Learned from the Public](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/election-results-what-we-learned-from-the-public) On the morning the General Election results were announced, we conducted a pulse survey to capture... [Read the full blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/election-results-what-we-learned-from-the-public) [![olympic swimming pool](https://info.angelfishfieldwork.com/hs-fs/hubfs/People%20swimming%20in%20a%20race%2c%20representing%20Olympic%20community%20insights..jpg?width=574&name=People%20swimming%20in%20a%20race,%20representing%20Olympic%20community%20insights..jpg)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/olympics-what-we-learned-from-the-public) ## [2024 Olympics: What We Learned from the Public](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/olympics-what-we-learned-from-the-public) In the lead-up to the 2024 Olympic Games, we asked our community at Angelfish Opinions to share... [Read the full blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/olympics-what-we-learned-from-the-public) [![generation alpha with smartphones](https://info.angelfishfieldwork.com/hs-fs/hubfs/A%20group%20of%20Generation%20Alpha%20children%20in%20a%20row%2c%20representing%20recruiting%20research%20participants%20.jpg?width=574&name=A%20group%20of%20Generation%20Alpha%20children%20in%20a%20row,%20representing%20recruiting%20research%20participants%20.jpg)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/unlocking-gen-alpha) ## [Unlocking Gen Alpha: What Brands Need to Know](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/unlocking-gen-alpha) Generation Alpha, born between 2010—2024, represents a burgeoning demographic that is rapidly... [Read the full blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/unlocking-gen-alpha) [![](https://info.angelfishfieldwork.com/hs-fs/hubfs/meet-the-team-molly-angelfish-opinions.webp?width=574&name=meet-the-team-molly-angelfish-opinions.webp)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/molly-nominated-for-operations-future-leader-angelfish-fieldwork) ## [Molly Nominated for Operations Future Leader at the Oppies!](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/molly-nominated-for-operations-future-leader-angelfish-fieldwork) We’re thrilled to share some exciting news from the Angelfish Fieldwork team—our very own Molly is... [Read the full blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/molly-nominated-for-operations-future-leader-angelfish-fieldwork) [![three people at a table, representing market research trends](https://info.angelfishfieldwork.com/hs-fs/hubfs/Untitled%20design%20(5).jpg?width=574&name=Untitled%20design%20(5).jpg)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/market-research-duos-and-trios) ## [The Ultimate Guide to Market Research Duos and Trios](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/market-research-duos-and-trios) Market research is continuously evolving, with innovative methods and market research trends... [Read the full blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/market-research-duos-and-trios) [![AQR Conference](https://info.angelfishfieldwork.com/hs-fs/hubfs/processed-AC92A682-C9DA-4A05-B8CE-CBE1FAC7A6F7.jpeg?width=574&name=processed-AC92A682-C9DA-4A05-B8CE-CBE1FAC7A6F7.jpeg)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/aqr-humanity-fights-back) ## [Our Top Takeaways from the AQR Conference: Humanity Fights Back!](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/aqr-humanity-fights-back) Director of Operations Kelly and Senior Project Manager Molly recently attended the AQR Humanity... [Read the full blog](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/aqr-humanity-fights-back) [Previous \>\>](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/page/8) [All posts \>](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/all) [Next \>](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/page/10) ### Blog Archive - [Accessibility Recruitment (2)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/accessibility-recruitment) - [Accompanied Shopping (10)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/accompanied-shopping) - [AI & Market Research (6)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/ai-market-research) - [Audiences (4)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/audiences) - [Baby Boomers (5)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/baby-boomers) - [Charity Market Research (3)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/charity-market-research) - [Consumer Health (3)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/consumer-health) - [Customer Closeness (7)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/customer-closeness) - [Data Quality (4)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/data-quality) - [Design Sprint (4)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/design-sprint) - [Digital Ethnography (8)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/digital-ethnography) - [FMCG (3)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/fmcg) - [Focus Groups (14)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/focus-groups) - [Generation Alpha (13)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/generation-alpha) - [Generation X (3)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/generation-x) - [Generation Z (12)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/generation-z) - [Market Research Recruitment (25)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/market-research-recruitment) - [Market Research Screener (3)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/market-research-screener) - [Media Market Research (1)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/media-market-research) - [Millennials (7)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/millennials) - [News (3)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/news) - [Online Communities (19)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/online-communities) - [Online Focus Groups (5)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/online-focus-groups) - [Online Qual (6)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/online-qual) - [Participant Recruitment (19)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/participant-recruitment) - [Pulse Surveys (16)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/pulse-surveys) - [Qualitative Market Research (35)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/qualitative-market-research) - [Retail Market Research (12)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/retail-market-research) - [User Experience Testing (9)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/user-experience-testing) - [User Research Recruitment (8)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/user-research-recruitment) - [Ways of Recruiting Participants for Research (1)](https://info.angelfishfieldwork.com/market-research-fieldwork-blog/topic/ways-of-recruiting-participants-for-research) See all   [![Angelfish Fieldwork ](https://info.angelfishfieldwork.com/hs-fs/hubfs/AngelfishFieldwork%20_January2019/Images/af-wo2.png?width=200&height=68&name=af-wo2.png)](https://angelfishfieldwork.com/) [![MRS evidence matters](https://angelfishfieldwork.com/wp-content/uploads/2025/04/em-new.png)](https://www.mrs.org.uk/) [![MRS evidence matters](https://angelfishfieldwork.com/wp-content/uploads/2025/04/rac-new.png)](https://www.mrs.org.uk/learningCPD/recruiter-accreditation-scheme) [![highly commended logo white](https://angelfishfieldwork.com/wp-content/uploads/2024/08/mrs-2024.png)](https://www.mrs.org.uk/awards/oppies)[![cyberEssentials logo](https://angelfishfieldwork.com/wp-content/uploads/2023/12/cyberEssentials-logo-300x142.png)](https://www.ncsc.gov.uk/cyberessentials/overview) [![GDQ Logo](https://angelfishfieldwork.com/wp-content/uploads/2025/06/gdq-footer.png)](https://www.globaldataquality.org/excellence-pledge)[![](https://angelfishfieldwork.com/wp-content/uploads/2025/06/mrs-inclusion-wo.png)](https://www.mrs.org.uk/resources/ceo-inclusion-pledge) ##### RECRUITMENT - [ACCOMPANIED SHOPPING](https://angelfishfieldwork.com/recruitment/accompanied-shopping/) - [FOCUS GROUPS](https://angelfishfieldwork.com/recruitment/focus-groups/) - [FOCUS GROUPS LONDON](https://angelfishfieldwork.com/recruitment/focus-groups/focus-groups-london/) - [ONLINE COMMUNITIES](https://angelfishfieldwork.com/recruitment/market-research-online-communities/) - [ONLINE INTERVIEWS](https://angelfishfieldwork.com/recruitment/online-focus-groups/) - [QUALITATIVE MARKET RESEARCH](https://angelfishfieldwork.com/qualitative-market-research/) - [RECRUITMENT](https://angelfishfieldwork.com/recruitment/) - [REMOTE USER RESEARCH](https://angelfishfieldwork.com/recruitment/remote-user-research/) ##### ABOUT US - [WHAT MAKES US DIFFERENT](https://angelfishfieldwork.com/about-us/what-makes-us-different/) - [WHAT WE DO AND DON’T DO](https://angelfishfieldwork.com/about-us/what-we-do/) - [OUR COMMUNITY STATS](https://info.angelfishfieldwork.com/community-stats) - [MEET THE TEAM](https://angelfishfieldwork.com/about-us/meet-the-team/) - 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