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Speaking to young people in their language - the struggle is real!
25 March, 2020
Slay, turnt up, lit, basic… Like it or not, we’re surrounded by new phrases, words, and ideas that..
How to engage kids and young people in market research
04 September, 2019
Market research involving kids and youth is an incredibly useful area: not only do they have an..
Four tips for capturing Generation Z’s attention
13 June, 2019
Ah, Generation Z. Teenagers today have got a bit of a bad reputation when it comes to market..
Reaching the distracted generation: why video is so important when conducting research with Gen Z
20 February, 2019
Move over Millennials, there’s a new generation in town! Generation Z refers to those born between..
Four things to think about when researching sensitive topics with children and young people
17 October, 2018
There are a number of things to think about when conducting qualitative market research with..
Four ways to recruit young people via social media
09 October, 2018
Teenagers and young people can have a bit of a bad reputation in the research world. Researchers..
How to harness video to reach young people for market research
20 September, 2018
Millennials and Generation Z are the leading actors of the digital age. They’re the influencers of..
Five top tips for engaging and empowering young people during research
16 August, 2018
As conducting qualitative market research with children and young people becomes more and more..
Move over, Millennials - here comes Generation Z
25 April, 2018
The Millennials’ time in the spotlight is starting to wane. Generation Z - also known as..
Six ways to recruit children and young people for market research
15 January, 2018
In recent years there’s been a shift in the market research world with more and more qualitative..
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