Discover our recent blog posts

Market research - it's more than just data collection!

Market research is changing. In today’s digital world, simple questions such as “do my customers... Read the full blog

What exactly should I expect from my market research recruitment updates?

If you want to get the most out of your market research project, one of the most important steps is... Read the full blog

5 top tips: feasibility testing for your qualitative market research

Carrying out a feasibility assessment is an essential part of any successful market research study.... Read the full blog

Four things we learnt from Gen Z market research participants

Originally written 5th July 2018 The term Generation Z refers to those born in 1995 or later -... Read the full blog

How on earth does list recruitment work in market research?

We all know how important it is to recruit the right people for your market research project. After... Read the full blog

What are the benefits of using a viewing facility?

Focus groups are one of the most popular methodologies in the market researcher’s toolkit. There... Read the full blog

How to get the right amount of respondents for your market research

When you carry out market research for your business, getting everything in place takes time,... Read the full blog

Where to host your focus group event?

Focus groups are essential for discovering key insights to help you market your business more... Read the full blog

Five task ideas to use for your next market research online community...

Market research online communities are continuing to grow in popularity, with 82% of market... Read the full blog

Six mistakes that turn in-home interviews into a logistical nightmare

In-home interviews are a qualitative market research methodology whereby one-to-one interviews are... Read the full blog