Discover our recent blog posts

How to harness video to reach young people for market research

Millennials and Generation Z are the leading actors of the digital age. They’re the influencers of... Read the full blog

Why social media can help you find fresh respondents

Social media has never been more popular. People are spending more time than ever before on various... Read the full blog

How Facebook can help you recruit niche audiences

When kicking off a market research study, one of the first steps is always determining what kind of... Read the full blog

Why you should use mobile ethno as an extension to your research

Ethnographic research essentially turns research inside out: instead of bringing the subject to the... Read the full blog

Market research - it's more than just data collection!

Market research is changing. In today’s digital world, simple questions such as “do my customers... Read the full blog

What exactly should I expect from my market research recruitment updates?

If you want to get the most out of your market research project, one of the most important steps is... Read the full blog

5 top tips: feasibility testing for your qualitative market research

Carrying out a feasibility assessment is an essential part of any successful market research study.... Read the full blog

Four things we learnt from Gen Z market research participants

Originally written 5th July 2018 The term Generation Z refers to those born in 1995 or later -... Read the full blog

How on earth does list recruitment work in market research?

We all know how important it is to recruit the right people for your market research project. After... Read the full blog

What are the benefits of using a viewing facility?

Focus groups are one of the most popular methodologies in the market researcher’s toolkit. There... Read the full blog