Seven top tips to make your good in-home interviews great
In-home interviews do exactly what you’d expect them to: they consist of asking your participants... Read the full blog
Five tips for incentivising children in qual market research
We’re starting to see more and more qualitative research being carried out with children and young... Read the full blog
Six common mistakes in online qualitative research - and how to avoid them
Online qualitative market research interviews – whether conducted in individual or group settings -... Read the full blog
Six ways to recruit children and young people for market research
In recent years there’s been a shift in the market research world with more and more qualitative... Read the full blog
Top tips: recruiting different social grades for market research
A social grade is a demographic, socio-economic classification that assigns every household to a... Read the full blog
The importance of UX testing with the whole Click & Collect experience
UX testing, also known as usability testing, involves evaluating a product or service by testing it... Read the full blog
How accompanied shops can provide detailed shopper insights
Accompanied shops, assisted shops or shopalongs as they’re also known – have become increasingly... Read the full blog
Could virtual reality enhance your qualitative market research?
It took a bit of time to get going, but it’s safe to say virtual reality has finally arrived – in... Read the full blog
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