Where to Host Your Focus Group Event?
Focus groups are essential for discovering key insights to help you market your business more... Read the full blog
Five task ideas to use for your next market research online community...
Market research online communities are continuing to grow in popularity, with 82% of market... Read the full blog
Six mistakes that turn in-home interviews into a logistical nightmare
In-home interviews are a qualitative market research methodology whereby one-to-one interviews are... Read the full blog
What does the latest GRIT report mean for qualitative market research?
The GRIT (Greenbook Research Industry Trends) report is undoubtedly one of the leading and most... Read the full blog
Seven top tips to make your good in-home interviews great
In-home interviews do exactly what you’d expect them to: they consist of asking your participants... Read the full blog
Five tips for incentivising children in qual market research
We’re starting to see more and more qualitative research being carried out with children and young... Read the full blog
Six common mistakes in online qualitative research - and how to avoid them
Online qualitative market research interviews – whether conducted in individual or group settings -... Read the full blog
Top tips: recruiting different social grades for market research
A social grade is a demographic, socio-economic classification that assigns every household to a... Read the full blog
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