In-store ordering – is this the next step for retail & shopper insights?
There’s no denying that the advance of technology is transforming everything, from everyday life to... Read the full blog
Moderated User Research: Top Tips
When it comes to user experience testing, there are two ways to do it: either with a moderator or... Read the full blog
How to use WhatsApp to gain deeper shopper insights
It’s official: consumers today have become omnichannel shoppers. Whether online or in-store, on a... Read the full blog
Top tips to unlocking hard to reach audiences for qualitative research
As market researchers, our job is to capture the thoughts, opinions and voices of different people... Read the full blog
Your guide to mobile diaries for qualitative market research
Qualitative market research professionals are increasingly moving away from traditional paper-based... Read the full blog
Could artificial intelligence transform the retail sector?
Artificial intelligence is fast becoming the next big thing in the retail world. In fact, analyst... Read the full blog
How to take the stress out of scheduling your participants for qual MR
Picture the scene: you’ve searched high and low, near and far, and finally, you’ve done it. You’ve... Read the full blog
Is microchipping humans the next big thing?
A US retail company, 32M, recently offered to microchip their employees. Yes, you read that right:... Read the full blog
.png?width=110&height=61&name=MRS%20(2).png)
