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Discover our recent blog posts
5 top tips: feasibility testing for your qualitative market research
Carrying out a feasibility assessment is an essential part of any successful market research study....
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Four things we learnt from Gen Z market research participants
Originally written 5th July 2018 The term Generation Z refers to those born in 1995 or later -...
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How on Earth Does List Recruitment Work in Market Research?
We all know how important it is to recruit the right people for your market research project. After...
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What are the benefits of using a viewing facility?
Focus groups are one of the most popular methodologies in the market researcher’s toolkit. There...
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How to Get the Right Amount of Respondents for Your Market Research
When you carry out market research for your business, getting everything in place takes time,...
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Where to Host Your Focus Group Event?
Focus groups are a brilliant way to uncover insights that help shape your marketing, messaging and...
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Five task ideas to use for your next market research online community...
Market research online communities are continuing to grow in popularity, with 82% of market...
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Six mistakes that turn in-home interviews into a logistical nightmare
In-home interviews are a qualitative market research methodology whereby one-to-one interviews are...
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What does the latest GRIT report mean for qualitative market research?
The GRIT (Greenbook Research Industry Trends) report is undoubtedly one of the leading and most...
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Seven top tips to make your good in-home interviews great
In-home interviews do exactly what you’d expect them to: they consist of asking your participants...
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