Could virtual reality enhance your qualitative market research?
It took a bit of time to get going, but it’s safe to say virtual reality has finally arrived – in... Read the full blog
MR and the digital age - where do traditional research methods fit?
You don’t need us to tell you that technology has exploded in recent years. In fact, research... Read the full blog
Three tools to revolutionise your online focus groups
Online focus groups have become more and more popular in recent years – and when you look at the... Read the full blog
In-store ordering – is this the next step for retail & shopper insights?
There’s no denying that the advance of technology is transforming everything, from everyday life to... Read the full blog
Moderated User Research: Top Tips
When it comes to user experience testing, there are two ways to do it: either with a moderator or... Read the full blog
How to use WhatsApp to gain deeper shopper insights
It’s official: consumers today have become omnichannel shoppers. Whether online or in-store, on a... Read the full blog
Top tips to unlocking hard to reach audiences for qualitative research
As market researchers, our job is to capture the thoughts, opinions and voices of different people... Read the full blog
Your guide to mobile diaries for qualitative market research
Qualitative market research professionals are increasingly moving away from traditional paper-based... Read the full blog
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