Discover our recent blog posts

What Is Mobile Ethnography? Tips to Maximize Engagement

Mobile ethnographyis a powerful qualitative research method that allows participants to document... Read the full blog

Four Ways to Recruit Young People via Social Media

Teenagers and young people can have a bit of a bad reputation in the research world. Many... Read the full blog

Smartphone Ethnography: 4 Lessons to Improve Digital Diary Research

Smartphone ethnography — also known as mobile ethnography — is transforming qualitative market... Read the full blog

The Power of Social Media in Recruiting Fresh Research Participants

Social media has never been more popular. 82.2% of the UK population use social media, with the... Read the full blog

How Facebook can help you recruit niche audiences

When kicking off a market research study, one of the first steps is always determining what kind of... Read the full blog

Digital Ethnography: Deepen Insights with Mobile Diary Tasks

Mobile ethnography is a powerful tool that allows researchers to gather in-the-moment insights from... Read the full blog

Market research - it's more than just data collection!

Market research is changing. In today’s digital world, simple questions such as “do my customers... Read the full blog

What exactly should I expect from my market research recruitment updates?

If you want to get the most out of your market research project, one of the most important steps is... Read the full blog

5 top tips: feasibility testing for your qualitative market research

Carrying out a feasibility assessment is an essential part of any successful market research study.... Read the full blog

4 Lessons We’ve Learned from Gen Z Market Research Participants

Gen Z, born between the late 1990s and early 2010s, makes up around 12.7 million people in the UK,... Read the full blog