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Discover our recent blog posts
What Is Mobile Ethnography? Tips to Maximize Engagement
Mobile ethnographyis a powerful qualitative research method that allows participants to document...
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Four Ways to Recruit Young People via Social Media
Teenagers and young people can have a bit of a bad reputation in the research world. Many...
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Smartphone Ethnography: 4 Lessons to Improve Digital Diary Research
Smartphone ethnography — also known as mobile ethnography — is transforming qualitative market...
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The Power of Social Media in Recruiting Fresh Research Participants
Social media has never been more popular. 82.2% of the UK population use social media, with the...
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How Facebook can help you recruit niche audiences
When kicking off a market research study, one of the first steps is always determining what kind of...
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Digital Ethnography: Deepen Insights with Mobile Diary Tasks
Mobile ethnography is a powerful tool that allows researchers to gather in-the-moment insights from...
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Market research - it's more than just data collection!
Market research is changing. In today’s digital world, simple questions such as “do my customers...
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What exactly should I expect from my market research recruitment updates?
If you want to get the most out of your market research project, one of the most important steps is...
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5 top tips: feasibility testing for your qualitative market research
Carrying out a feasibility assessment is an essential part of any successful market research study....
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4 Lessons We’ve Learned from Gen Z Market Research Participants
Gen Z, born between the late 1990s and early 2010s, makes up around 12.7 million people in the UK,...
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