Discover our recent blog posts

Market research methods explained

When it comes to effectively engaging with your target audience and generating the results you... Read the full blog

Five onboarding tricks you won’t want to miss

You probably already know about the benefits of online qual research: it’s a fast and... Read the full blog

What’s included in my fieldwork costs?

The success of your qualitative market research project ultimately depends on the people recruited... Read the full blog

When do I need a full service market research agency?

When you kick off your qualitative market research study, there are a number of things to consider.... Read the full blog

How technology is changing market research

The market research world has undergone some serious advances over the past 20 years, with new... Read the full blog

Researching Sensitive Topics With Children: What You Need to Know

Researching sensitive topics with children and young people can be challenging, but it’s also... Read the full blog

What Is Mobile Ethnography? Tips to Maximize Engagement

Mobile ethnographyis a powerful qualitative research method that allows participants to document... Read the full blog

Four Ways to Recruit Young People via Social Media

Teenagers and young people can have a bit of a bad reputation in the research world. Many... Read the full blog

Smartphone Ethnography: 4 Lessons to Improve Digital Diary Research

Smartphone ethnography — also known as mobile ethnography — is transforming qualitative market... Read the full blog

The Power of Social Media in Recruiting Fresh Research Participants

Social media has never been more popular. 82.2% of the UK population use social media, with the... Read the full blog