5 mistakes in focus group research (and how to avoid them)
Focus group research is one of the most popular research methodologies. It offers several benefits... Read the full blog
Communication tips for better engagement in online communities
According to a 2020 Grit report, 59% of market researchers use market research online communities.... Read the full blog
6 Ways To Target Millennials For Focus Group Research
Focus group research is a powerful way to gather unique insights to improve your products and... Read the full blog
Millennials Part Ways with Traditional Research Methods
Today, when market research professionals go about their work, the phrase that is often top of mind... Read the full blog
5 tips for conducting friendship pairs in qualitative market research
What is a friendship pair? A friendship pair is a type of qualitative market research technique... Read the full blog
How to conduct your focus group like a pro this Christmas
Christmas is coming, the goose is getting fat… and market researchers everywhere are going crackers... Read the full blog
Five wearable technologies you should consider for your qual MR
What is wearable technology? Unless you’ve been living under a rock for the past few years, you’ve... Read the full blog
Why Go Pro could be the answer to your qualitative fieldwork
It’s official – wearable technology, particularly Go-Pro’s are on the up. In fact, Go-Pro revenue... Read the full blog
.png?width=110&height=61&name=MRS%20(2).png)
