Discover our recent blog posts

4 ways to recruit people for user experience testing

User experience testing refers to evaluating a product or service by testing it with representative... Read the full blog

How diversity in retail is affecting market research

According to recent research, across the UK, US and Europe, over two-thirds of the main board and... Read the full blog

Understanding and engaging with the customers of tomorrow

A company is only as successful as its ability to appeal to customers, so it’s essential for brands... Read the full blog

The conscious consumer and how to target them for market research

According to recent research, 75% of Brits are adopting ethical shopping and healthier eating... Read the full blog

Why market research is all about the relationships

In today’s customer-centric world, brands need detailed insights to get ahead. It’s no longer just... Read the full blog

Want to find out what your retail customers really want? Here’s how...

Customer experience has been a hot topic for a number of years now, partly thanks to the rapid rate... Read the full blog

Our thoughts about the future of fashion retail and how to prepare for it

Fashion, by its very nature, is always changing. Collections come and go along with the seasons,... Read the full blog

Customers today want to be heard: here’s why you need to listen

It is more important than ever to listen to your customers. In today’s fast-paced world, thanks to... Read the full blog

Five ways to recruit respondents for your retail market research

Retail market research is essential for brands today. In this digital age, it’s harder than ever... Read the full blog

Why UX is so important for businesses today

User experience testing (also known as UX testing) is when a product or service is evaluated by... Read the full blog