Discover our recent blog posts

Gen Z Market Research Communities: Sensitive Topics Done Safely & Well

Why Are Gen Z So Hard to Reach? Gen Z are often called the loneliest generation, with 73% reporting... Read the full blog

How to Engage Participants in Your Online Research Community

Creating a successful Market Research Online Community (MROC) isn’t just about setting up a... Read the full blog

Human vs. AI: What’s the Future of Market Research Screener Writing?

At the AQR’s Powering Insights: Fieldwork & Ops Unleashed event in June 2025, we posed a simple... Read the full blog

Why Use a Fieldwork Agency? Trust, Transparency & Data Quality

What does ‘quality’ really mean in qualitative research today? It’s a deceptively simple question... Read the full blog

Recruiting the Over-60s: Why It’s Time to Rethink the ‘Older Audience’

When it comes to recruiting participants aged 60 and over for market research, too often they’re... Read the full blog

What Does a Research Recruitment Agency Do — And How Do You Measure Success?

What Does a Research Recruitment Agency Do? A research recruitment agency finds, screens, and... Read the full blog

Summer Holiday Trends 2025: What UK Travellers Are Planning

From dream destinations to last-minute deals, we wanted to know: what do summer holiday trends look... Read the full blog

4 Recruitment Pitfalls to Avoid in Market Research

If you’ve ever had a research project derailed by a last-minute dropout or spent hours trying to... Read the full blog

Recruiting Participants for Research: 8 Effective Methods

Recruiting participants for research is one of the most critical steps in any qualitative study,... Read the full blog

How to Recruit Participants for a Focus Group in Times of Economic Uncertainty

As the UK continues to navigate economic uncertainty, one thing is clear: customers are thinking... Read the full blog