About Us
What makes us different
What we do
Meet the team
Our Community
Sectors
Media
Retail
Charity
FMCG
Consumer Health
Audiences
Baby Boomer
Generation Alpha
Generation X
Generation Z
Millennials
Angelfish Opinions
Recruitment
Accompanied Shopping
Design Sprints
Digital Ethnography
Focus Groups
Market Research Online Communities
User Experience Testing
User Research
Our Work
Case Studies
Clients
Data Quality
Project Showcase
Testimonials
Insights
Blog
Useful Resources
Let’s Talk
Discover our recent blog posts
Recruitment Methods for Research Studies: 5 Screener Tips to find the Right Participants
Finding the right market research participants is a crucial part of any study – but getting it...
Read the full blog
5 Common Challenges in Recruitment of Research Participants – And How to Avoid Them!
Recruiting the right market research participants is like baking a cake. Get the ingredients right,...
Read the full blog
Retail Trends 2025: What Consumers Really Think
Shopping habits are evolving fast. Shopping habits are evolving rapidly in 2025. From data privacy...
Read the full blog
Synthetic Respondents in Market Research: Risk or Reward?
Market research is all about understanding real people—how they think, feel, and behave. But what...
Read the full blog
How to Achieve Great Engagement in Your MROC
Researchers who employ a market research online community (MROC) for usable insights need to put an...
Read the full blog
Top Tips for Consent Forms for Market Research Participant Recruitment
Table of Contents What is a Consent Form? Why Consent Forms Are Essential Six Key Tips: What to...
Read the full blog
AI in 2025: What We Learned from the Angelfish Community
AI is everywhere right now. Whether it’s writing content, answering questions, or even creating...
Read the full blog
An Introduction to Angelfish Fieldwork: Your Go-To for All Things Consumer Insight
At Angelfish Fieldwork, we're passionate about helping businesses uncover meaningful insights that...
Read the full blog
Menopause Awareness: What We Learned from Women Aged 40–60
Recently, we went out to our community and asked what menopause means to them - here's what we...
Read the full blog
Six Reasons to Conduct a Pilot Study for Qualitative Research
Pilot sessions are used extensively throughout market research in order to reduce risk or...
Read the full blog
Previous >>
All posts >
Next >
Blog Archive
Accessibility Recruitment
(2)
Accompanied Shopping
(8)
AI & Market Research
(7)
Audiences
(3)
Baby Boomers
(5)
Charity Market Research
(2)
Consumer Health
(1)
Customer Closeness
(1)
Data Quality
(3)
Design Sprint
(4)
Digital Ethnography
(7)
FMCG
(1)
Focus Groups
(14)
Generation Alpha
(12)
Generation X
(3)
Generation Z
(12)
Market Research Recruitment
(24)
Market Research Screener
(3)
Media Market Research
(3)
Millennials
(7)
News
(3)
Online Communities
(19)
Online Focus Groups
(5)
Online Qual
(6)
Participant Recruitment
(17)
Pulse Surveys
(19)
Qualitative Market Research
(36)
Retail Market Research
(12)
User Experience Testing
(9)
User Research Recruitment
(8)
Ways of Recruiting Participants for Research
(1)
See all