Angelfish Fieldwork Blog

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5 task ideas to use for your next market research online community...

Posted by Lisa Boughton on 17-Apr-2018 10:51:45

Market research online communities are continuing to grow in popularity, with 82% of market researchers either currently using them or thinking about doing so in the near future. It’s pretty easy to see why they are so popular: they’re cost effective, efficient and deliver in-depth insights in a safe and secure online setting. However, the secret to a truly successful online community lies in the tasks. Your chosen tasks will set the tone of your community in terms of participant engagement and creativity - so you need to make sure you offer up a good range of activities to keep your respondents engaged and encourage them to open up. Stuck for ideas? Read on for our top five task tips…

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Topics: Online Research Community

How to achieve great engagement in your MROC

Posted by Lisa Boughton on 03-May-2017 09:01:44

Researchers who employ a market research online community (MROC) for usable insights need to put an adequate amount time and effort into the setup and management of this community. A MROC is only as strong as its weakest link, so you must ensure you get the best respondents possible.

Here’s how:

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Topics: Online Research Community

How to sell market research online communities to your boss

Posted by Lisa Boughton on 19-Apr-2017 10:38:20

Some say traditional workplaces are dying their “one size fits all policies” are no longer relevant. The world is evolving at a rapid pace and companies need to keep up if they want to survive. If you work in a traditional market research workplace and want to switch things up by using market research online communities, selling it to the big guys doesn’t have to be a daunting process. Sure, you have little control over your boss, but you can have influence if you know how to sell it. Not sure how to get started? These points might convince your boss to use MROCs rather than traditional focus groups.

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Topics: Online Research Community

Communication tips for better engagement in market research online communities

Posted by Lisa Boughton on 10-Jan-2017 10:10:23

According to a 2015 Grit report, 52% of market researchers use market research online communities. That’s no surprise if you consider the many benefits of these communities and their unmatched ability to target a large variety of people. People today love technology and are prone to interacting online. Despite the amount of time people are spending online marketers are still struggling to communicate with them effectively. 

Adoption is but only the first step. The success of your online research communities depends on several factors, one of which is communication. Without clear communication, your engagement will be poor, and poor engagement will impact your research.

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Topics: Online Research Community

5 reasons why you need market research online communities

Posted by Lisa Boughton on 26-Feb-2016 08:35:32

A market research online community is a modern research technique whereby a group of pre-determined respondents engage in research using an online platform. MROCs are a great alternative to traditional, more time-consuming methods; not only do they generate qualitative results in a cost-effective way, but they can also be accessed anywhere, anytime and can therefore easily fit in around participants’ busy lives – meaning that they are incredibly efficient and also benefit from high response rates.

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Topics: Online Research Community

How to choose the best MROCs software for your research...

Posted by Lisa Boughton on 01-Feb-2016 14:35:04

Are you thinking of making the move to market research online communities? Or maybe you’ve already done so, but you’re not quite satisfied with your software provider and thinking about switching to a different one? Either way, prepare to be confronted with a whole range of different options, each with its own pros and cons. 

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Topics: Online Research Community

10 Reasons Your Agency Needs To Put MROCs in Your Proposals

Posted by Lisa Boughton on 27-Nov-2015 11:15:24

Focus groups have long been an important strategy for market research agencies that want to help their clients discover the thoughts and desires of their customers (or would-be customers). But market research online communities (MROCs) are a modern, super-charged version of the focus group that has a wealth of extra advantages to offer companies looking to utilize the latest and greatest market research methods.Here are our top 10 reasons why you should be including MROCs in your current client proposals.

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Topics: Online Research Community

What is a Market Research Online Community?

Posted by Lisa Boughton on 19-Jun-2015 15:36:00

So, what is a basic definition?

Using a social networking platform or website that is completely private and made for the purpose of research, market research online communities collate qualitative and quantitative research from within a community environment. Using a target group, of influencers, customers, potential customers or even employees for example, participants are guided to take part in a variety of activities, answer questions and form discussions.

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Topics: Online Research Community

Why Conduct Market Research Online Communities?

Posted by Angelfish on 16-Jun-2015 12:00:00


You already know what a Market Research Online Community (MROC) is, and that this internet-based method for doing market research has become very popular with researchers looking for an easier and more cost-effective way of drawing out consumer opinions. But do market research online communities actually have something to offer that traditional in-person focus groups don’t? What special benefits can researchers derive from an MROC?

In other words, WHY conduct a market research online community?

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Topics: Online Research Community

Millennials & Market Research Online Communities: The Perfect Match

Posted by Lisa Boughton on 02-Jun-2015 14:30:00

Millennials are an increasingly important demographic to market researchers. They comprise a large part of the population, have extensive buying power, and are technologically astute. This combination makes them the ideal candidates for market research online communities (MROCs). In this article we are going to explore why millennials are so important to MROCs, and how best to engage them.

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Topics: Online Research Community

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